HOABL MARINE LINES RESIDENTIAL PROJECT (AMERICAN CENTER REDEVELOPMENT), Mumbai

HOABL MARINE LINES RESIDENTIAL PROJECT (AMERICAN CENTER REDEVELOPMENT)

A Super-Luxury Address Rising on Marine Drive, at the Heart of Marine Lines

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1
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0.33
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The Address & The Vision

An Address Worth Owning

HOABL Marine Lines Residential Project reimagines the former American Center, a seven-storey landmark known as Sandeep Building, as a super-luxury residence in one of South Mumbai's most guarded addresses. Built in 1968 and long associated with the U.S. Consulate, the structure now enters a new chapter under HOABL, the developer that has spent the past five years building India's largest branded plotted-land portfolio before turning to vertical, city-centric development.

Life here is framed by Marine Drive at one end and Mumbai Harbour at the other, with the promise of a home that looks out over both. The daily rhythm of the neighbourhood, morning walks along the Queen's Necklace, proximity to Churchgate's institutions, and the older grammar of Art Deco Bombay, remains intact even as the address itself is rebuilt from the ground up.

The design intent follows HOABL's broader shift into high-rise, sea-facing residences, applying the same discipline around quality construction and regulatory compliance that has defined its horizontal projects across Alibaug, Goa, Dapoli and beyond to this single, dense South Mumbai plot. The scale is deliberately restrained, a boutique super-luxury development rather than a mass housing tower, reflecting the size and character of the original 1,337.81 square metre parcel.

The timing follows a rare regulatory and diplomatic clearance: the acquisition, first agreed in 2021, required sign-off from both the Ministry of External Affairs and the U.S. Embassy before concluding in November 2024. Land of this nature, a full plot with an intact legacy structure inside Marine Lines, simply does not come to market under ordinary circumstances, which is what makes this redevelopment consequential for the address rather than incidental to it.

For those who have watched South Mumbai's supply shrink year after year, this is a rare opening on a street few new projects ever reach.

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Gallery

A Look Inside

Configurations & Pricing

Choose Your Space

Pricing on request — speak with our sales team.

Lifestyle

World-Class Amenities

Recreation at HOABL MARINE LINES RESIDENTIAL PROJECT (AMERICAN CENTER REDEVELOPMENT), Mumbai
Recreation
  • Residents clubhouse
  • Sea-facing lounge
  • Multipurpose hall
  • Rooftop deck
Active at HOABL MARINE LINES RESIDENTIAL PROJECT (AMERICAN CENTER REDEVELOPMENT), Mumbai
Active
  • Gymnasium
  • Yoga and wellness deck
  • Indoor games room
Community at HOABL MARINE LINES RESIDENTIAL PROJECT (AMERICAN CENTER REDEVELOPMENT), Mumbai
Community
  • Concierge services
  • Guest lounge
  • Children's play corner
Greens & Outdoors at HOABL MARINE LINES RESIDENTIAL PROJECT (AMERICAN CENTER REDEVELOPMENT), Mumbai
Greens & Outdoors
  • Landscaped terrace
  • Sit-out seating areas
Master & Floor Plans

Master & Floor Plans

Detailed master plan and unit-wise floor plans available on request.

Master plan preview
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Location / Address

A Defining Address

Sandeep Building, V. Thackersey Marg, South Mumbai 400002 · Mumbai

Marine Lines sits at the southern tip of Mumbai island, a short walk from Marine Drive's sea-facing promenade and the Churchgate business district. The locality retains its old Bombay character of Art Deco facades and narrow lanes that open suddenly onto wide sea-facing avenues, while functioning as one of the city's tightest-packed mixes of homes, courts, colleges and hospitals. It remains one of the most land-constrained micro-markets in the country, with new residential supply appearing only through the occasional redevelopment of a legacy structure.

The address at Sandeep Building on V. Thackersey Marg places this project within that rare category. The site was the residence of U.S. ambassadors to India until the early 1990s and later an administrative wing of the U.S. Consulate before it was vacated over a decade ago, making its return to the market a singular event in a neighbourhood where such large legacy plots almost never change hands.

Location map
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Connectivity

Location Advantages

Thoroughfares

  • Marine Drive — Adjacent
  • Mumbai Coastal Road (Marine Drive to Worli) — 5 mins
  • Maharshi Karve Road — 2 mins
  • Princess Street Flyover — 5 mins

Corporate

  • Nariman Point business district — 10 mins
  • Fort commercial precinct — 10 mins
  • Bandra Kurla Complex (BKC) — 30 mins

Hospitality

  • The Oberoi, Mumbai — 10 mins
  • Trident Nariman Point — 10 mins
  • Taj Mahal Palace — 15 mins

Education

  • St. Xavier's College — 5 mins
  • Wilson College — 8 mins
  • Campion School — 6 mins

Healthcare

  • Bombay Hospital — 3 mins
  • Saifee Hospital — 10 mins
  • JJ Hospital — 12 mins

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Beyond the Project

Infrastructure & Growth

Mumbai Coastal Road, Marine Drive to Worli

The southern stretch of the Coastal Road connecting Marine Drive to Worli has been operational round the clock since August 2025, cutting travel time along the western shoreline and easing access to and from Marine Lines.

Metro Line 3, Aqua Line

The underground Aqua Line links Churchgate and neighbouring South Mumbai stations to BKC and the western suburbs, adding a fast transit option a short walk from Marine Lines.

Marine Drive Promenade extension

A 5.25 km sea-facing promenade along the Coastal Road opened in August 2025, extending the existing Marine Drive walkway and reinforcing the neighbourhood's waterfront character.

Princess Street Flyover corridor

This flyover forms the eastern gateway into Marine Lines from central Mumbai, feeding traffic toward the Coastal Road and keeping the locality connected to the rest of the island city.

Mumbai Trans Harbour Link (Atal Setu)

India's longest sea bridge links South Mumbai to Navi Mumbai, shortening travel toward the upcoming Navi Mumbai International Airport and widening the city-wide connectivity that benefits South Mumbai addresses.

Build Quality

Specifications

Structure

  • RCC framed high-rise construction

Flooring

  • Imported marble in living and dining areas

Bathroom

  • Premium sanitaryware and CP fittings

Kitchen

  • Modular kitchen with granite or quartz counters

Doors & Windows

  • Engineered wood doors
  • UPVC or aluminium windows

Electrical

  • Concealed copper wiring
  • Modular switches

Security

  • 24/7 CCTV surveillance
  • Access-controlled entry
Why Invest

Compelling Reasons

1

A rare South Mumbai land parcel

New residential supply in Marine Lines is scarce, and this redevelopment brings a full 1,337.81 square metre plot, one of the largest to change hands in the locality in years, back into the market as a single ground-up project.

2

A building with a documented past

The seven-storey Sandeep Building was constructed in 1968, housed U.S. ambassadors to India until the early 1990s, and later served the U.S. Consulate, giving the address a diplomatic history unusual for a residential redevelopment.

3

Views of Marine Drive and the harbour

The site's position allows the planned residence to look toward both the Marine Drive promenade and Mumbai Harbour, a dual sea-facing outlook that few plots in this part of the island city can offer.

4

HOABL's first vertical, city-centric project

This redevelopment marks HOABL's entry into high-rise, city-centric development, a deliberate expansion from its five years of plotted-land work across Alibaug, Goa, Dapoli, Ayodhya and other markets into dense urban Mumbai.

5

Walking distance to Marine Drive and Churchgate

Marine Drive, Churchgate railway station, and the Metro Line 3 Aqua Line are all within a short walk, placing daily commute, the sea promenade and South Mumbai's institutions within easy reach.

6

An address inside one of India's costliest micro-markets

Marine Lines carries some of the highest per square foot residential rates in the country, and a ground-up redevelopment on V. Thackersey Marg places this project firmly inside that established, land-constrained pricing tier.

About the Developer

The House of Abhinandan Lodha (HoABL)

The House of Abhinandan Lodha, known as HoABL, was founded in 2020 by Abhinandan Lodha and is headquartered in Mumbai, Maharashtra. The company began with plotted land developments in the Konkan region of Maharashtra and expanded rapidly — entering Goa, Uttar Pradesh, Punjab, and Himachal Pradesh between 2022 and 2024. By 2024, it reported active operations across 16 locations in India, making it one of the country's few genuinely national branded land developers. In January 2023, the company announced a four-year capital expenditure programme of Rs 11,000 crore to fund that national buildout.

HoABL's founding premise is that land ownership in India — one of the most emotionally valued asset classes — has historically been burdened by unclear titles, fragmented documentation, and the absence of institutional structure. The company addresses this by treating every plot as a regulated, master-planned product: each parcel undergoes multi-level legal due diligence, carries RERA registration, and is sold through a fully digital process that works for buyers in any city or country. Nearly 40 percent of every project's land area is reserved for common infrastructure and green spaces, creating community environments rather than raw subdivisions.

The portfolio spans over 1,000 acres of plotted developments, with 13 million square feet of land sold as of company reports and an additional 34 million square feet in the development pipeline. Active projects include Sol de Alibaug on Maharashtra's Konkan coast, The Sarayu in Ayodhya — developed in partnership with The Leela Palaces Hotels and Resorts — waterfront developments in Nagpur, a 100-acre development at Dapoli, and India's first blue zone concept at Neral. In 2023, HoABL formed a joint venture with HDFC Capital Advisors, committing Rs 1,500 crore toward plotted and low-rise developments targeting a gross development value of Rs 4,500 crore.

HoABL's ownership philosophy holds that land should function like a liquid, governed asset — not a speculative wager. The company introduced the proprietary concept of New Generation Land: plots delivered with paved internal roads, underground utilities, curated landscaping, and post-sale relationship management, so that possession day is a beginning rather than an uncertainty. In 2025, HoABL extended this philosophy into vertical housing through its Growth Housing initiative, beginning with a township in Naigaon in partnership with Mittal Builders, and acquiring the former American Center building at Marine Lines, Mumbai, for redevelopment. The long-term ambition, stated publicly, is to make land a tradable, high-return mainstream investment for the modern Indian investor by 2028.

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Frequently Asked Questions

What is the HOABL Marine Lines Residential Project?+
It is HOABL's redevelopment of the former American Center, known as Sandeep Building, on V. Thackersey Marg in Marine Lines, South Mumbai, into a super-luxury residential address.
Where exactly is the HOABL Marine Lines Residential Project located?+
The project sits at Sandeep Building, V. Thackersey Marg, Marine Lines, South Mumbai 400002, close to Marine Drive and Churchgate.
Is the HOABL Marine Lines Residential Project RERA registered?+
The project is at an upcoming stage and RERA registration details have not yet been published.
What was the American Center before HOABL acquired it for this project?+
The seven-storey Sandeep Building was built in 1968 and served as the residence for U.S. ambassadors to India until the early 1990s before becoming an administrative annexe of the U.S. Consulate.
What views and configurations can residents expect at HOABL Marine Lines?+
The redevelopment is planned to offer views of Marine Drive and Mumbai Harbour, though specific unit configurations and pricing for this Marine Lines project have not yet been released.
Who is developing the HOABL Marine Lines Residential Project?+
The project is developed by HOABL, the House of Abhinandan Lodha, through its subsidiary HoABL Infraworld Private Limited, marking the company's entry into vertical, city-centric development in Mumbai.

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