HOABL MARINE LINES RESIDENTIAL PROJECT (AMERICAN CENTER REDEVELOPMENT)

The House of Abhinandan Lodha, known as HoABL, was founded in 2020 by Abhinandan Lodha and is headquartered in Mumbai, Maharashtra. The company began with plotted land developments in the Konkan region of Maharashtra and expanded rapidly — entering Goa, Uttar Pradesh, Punjab, and Himachal Pradesh between 2022 and 2024. By 2024, it reported active operations across 16 locations in India, making it one of the country's few genuinely national branded land developers. In January 2023, the company announced a four-year capital expenditure programme of Rs 11,000 crore to fund that national buildout.

HoABL's founding premise is that land ownership in India — one of the most emotionally valued asset classes — has historically been burdened by unclear titles, fragmented documentation, and the absence of institutional structure. The company addresses this by treating every plot as a regulated, master-planned product: each parcel undergoes multi-level legal due diligence, carries RERA registration, and is sold through a fully digital process that works for buyers in any city or country. Nearly 40 percent of every project's land area is reserved for common infrastructure and green spaces, creating community environments rather than raw subdivisions.

The portfolio spans over 1,000 acres of plotted developments, with 13 million square feet of land sold as of company reports and an additional 34 million square feet in the development pipeline. Active projects include Sol de Alibaug on Maharashtra's Konkan coast, The Sarayu in Ayodhya — developed in partnership with The Leela Palaces Hotels and Resorts — waterfront developments in Nagpur, a 100-acre development at Dapoli, and India's first blue zone concept at Neral. In 2023, HoABL formed a joint venture with HDFC Capital Advisors, committing Rs 1,500 crore toward plotted and low-rise developments targeting a gross development value of Rs 4,500 crore.

HoABL's ownership philosophy holds that land should function like a liquid, governed asset — not a speculative wager. The company introduced the proprietary concept of New Generation Land: plots delivered with paved internal roads, underground utilities, curated landscaping, and post-sale relationship management, so that possession day is a beginning rather than an uncertainty. In 2025, HoABL extended this philosophy into vertical housing through its Growth Housing initiative, beginning with a township in Naigaon in partnership with Mittal Builders, and acquiring the former American Center building at Marine Lines, Mumbai, for redevelopment. The long-term ambition, stated publicly, is to make land a tradable, high-return mainstream investment for the modern Indian investor by 2028.