Own Land in Vrindavan's First Spiritual Economic Zone
Plots · Starting ₹1.51 Cr onwards
Codename S.E.Z. Vrindavan is HOABL's 65-acre plotted development on Radha Kund Road — positioned within what the developer has defined as India's emerging Spiritual Economic Zone in the ancient city of Vrindavan. The project offers freehold land parcels of 140 sq metres (1,506 sq ft), each demarcated with clear titles, Vastu-compliant orientation, and a master plan drawn in the form of a peacock — a symbol of Krishna's grace. It is designed as the world's first sensorial branded land development, where every element of the estate addresses sight, sound, scent, and spirit in equal measure.
Living within the S.E.Z. means daily proximity to the Banke Bihari Temple, ISKCON, Prem Mandir, and the kund that gave this locality its name. The estate is planned with over 40 lifestyle amenities including sensory gardens, meditation zones, a celebration lawn, and a 1 lakh sq ft clubhouse at its centre — a scale of shared infrastructure rarely seen in plotted developments in this region. The Anant Krishna Mandir, built on-site to celebrate the nine forms of Lord Krishna, anchors the community's spiritual character.
The development has been crafted by HCP Design — the architectural studio behind India's new Parliament building — bringing institutional design discipline to a spiritual land development for the first time in the Braj region. Site planning prioritises wide tree-lined avenues, landscaped open spaces, and designated wellness precincts that give the estate a measured, unhurried quality. Every plot is positioned to maximise privacy, natural ventilation, and views of the estate's green network.
HOABL, founded in 2020 and headquartered in Mumbai, has built a portfolio of over 1,000 acres of plotted developments across 16 locations — from coastal Alibaug and Goa to spiritual cities including Ayodhya and Vrindavan. The firm backed a joint venture with HDFC Capital Advisors for Rs. 1,500 crore in plotted and low-rise developments, and partnered with The Leela Palaces, Hotels and Resorts for its Ayodhya project. Vrindavan represents the developer's flagship spiritual-city offering, underpinned by the same legal rigour — RERA compliance, verified titles, digital booking and documentation — that defines its national platform.
Radha Kund Road is one of the few addresses in India where a 3x appreciation in land values over five years has occurred alongside an acceleration, not a dilution, of spiritual character. For those seeking freehold land in a master-planned community that holds both cultural weight and infrastructure momentum, Codename S.E.Z. Vrindavan presents a singular opportunity.
Starting from Rs. 1.51 Cr (all-inclusive) onwards
| Configuration | Size | Starting Price |
|---|---|---|
| Freehold Plot Vastu-compliant freehold plot within 65-acre sensorial gated estate | 1506 sq.ft. | Rs. 1.51 Cr (all-inclusive) |
Detailed master plan and unit-wise floor plans available on request.
Radha Kund Road, Vrindavan, Mathura District, Uttar Pradesh – 281121 · Radha Kund · Vrindavan
Radha Kund is one of the most revered addresses within the Braj region — a locality whose sacred significance draws pilgrims and cultural travellers from across India and beyond. Situated in Vrindavan, Mathura district, the zone sits at the confluence of the Banke Bihari Corridor, the upcoming Vrindavan Bypass, and the Yamuna Expressway Link, making it as strategically connected as it is spiritually resonant. Vrindavan itself is home to over 5,500 temples and has been recording consistent year-on-year growth in visitor footfall, with projections of 6.2 crore annual arrivals by 2030. The Braj region, of which Radha Kund is a defining node, has been nominated for UNESCO World Heritage status.
The site of Codename S.E.Z. Vrindavan sits directly on Radha Kund Road, with Radha Kund Railway Station within immediate proximity. Delhi is reachable in approximately 2.5 hours via the Yamuna Expressway, while the Noida International Airport at Jewar — located roughly 85–90 km away — shortens NCR travel time further. State-led investments totalling over Rs. 30,000 crore are actively transforming Braj's infrastructure, including the Rs. 1,645 crore Vrindavan Greenfield Bypass, the Rs. 5,000 crore 84-Kos Parikrama Marg, and the Rs. 600 crore Banke Bihari Corridor. Between 2020 and 2025, land values in prime pockets like Radha Kund Road surged over 3x, underscoring the address's structural demand.
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A six-lane greenfield bypass under active construction will ease city congestion and dramatically cut travel time between Radha Kund and the Yamuna Expressway interchange, directly enhancing estate accessibility.
This state-funded sacred circuit road links every key pilgrimage site across the Braj region, routing through Vrindavan and expected to become the primary pilgrimage highway, multiplying footfall through the Radha Kund corridor.
Modelled on Varanasi's Kashi Vishwanath Corridor, this heritage streetscaping project will widen and beautify the approach to Vrindavan's most visited temple, creating a structured pilgrim economy around the Braj core.
Operational since early 2026, this greenfield international airport reduces effective travel time from NCR to Vrindavan to under 90 minutes, opening the city to international visitors and NRI second-home demand at scale.
A proposed metro corridor connecting Mathura Junction to key Vrindavan pilgrimage nodes including Banke Bihari Temple would provide fast, affordable intra-city transit and is under advanced planning by the Uttar Pradesh government.
The project occupies 65 acres on one of Vrindavan's most spiritually and commercially significant corridors, at the confluence of the Banke Bihari Corridor, the upcoming Vrindavan Bypass, and the Yamuna Expressway Link. Between 2020 and 2025, land values on this stretch surged over 3x.
Codename S.E.Z. Vrindavan introduces a development category defined by sensorial planning — where landscape, soundscape, scent trails, and spatial design are engineered together — a first for any plotted development in Braj or, by HOABL's account, in India.
The master plan and design vision has been developed by HCP Design, the same firm responsible for India's new Parliament building in New Delhi. Their involvement brings a nationally recognised institutional design standard to a spiritual land development.
The common infrastructure includes a clubhouse of over 1 lakh sq ft — among the largest in any plotted development in Uttar Pradesh — alongside a dedicated on-site temple, sensory gardens, a satsang pavilion, swimming pool, gymnasium, spa, and celebration lawn.
Each 140 sq metre plot is freehold, demarcated with clear boundaries, and sold with verified legal title under HOABL's multi-level due diligence process. The project is registered under the applicable UP RERA framework, with all documentation delivered digitally.
Vrindavan sits at the centre of a Rs. 32,000 crore state-led infrastructure and tourism investment programme covering the Braj region, with the Banke Bihari Corridor, Parikrama Marg, and Jewar Airport collectively repositioning the city on the global spiritual tourism map.
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