Branded plotted land built for clarity, legacy, and long-term growth
The House of Abhinandan Lodha, known as HoABL, was founded in 2020 by Abhinandan Lodha and is headquartered in Mumbai, Maharashtra. The company began with plotted land developments in the Konkan region of Maharashtra and expanded rapidly — entering Goa, Uttar Pradesh, Punjab, and Himachal Pradesh between 2022 and 2024. By 2024, it reported active operations across 16 locations in India, making it one of the country's few genuinely national branded land developers. In January 2023, the company announced a four-year capital expenditure programme of Rs 11,000 crore to fund that national buildout.
HoABL's founding premise is that land ownership in India — one of the most emotionally valued asset classes — has historically been burdened by unclear titles, fragmented documentation, and the absence of institutional structure. The company addresses this by treating every plot as a regulated, master-planned product: each parcel undergoes multi-level legal due diligence, carries RERA registration, and is sold through a fully digital process that works for buyers in any city or country. Nearly 40 percent of every project's land area is reserved for common infrastructure and green spaces, creating community environments rather than raw subdivisions.
The portfolio spans over 1,000 acres of plotted developments, with 13 million square feet of land sold as of company reports and an additional 34 million square feet in the development pipeline. Active projects include Sol de Alibaug on Maharashtra's Konkan coast, The Sarayu in Ayodhya — developed in partnership with The Leela Palaces Hotels and Resorts — waterfront developments in Nagpur, a 100-acre development at Dapoli, and India's first blue zone concept at Neral. In 2023, HoABL formed a joint venture with HDFC Capital Advisors, committing Rs 1,500 crore toward plotted and low-rise developments targeting a gross development value of Rs 4,500 crore.
HoABL's ownership philosophy holds that land should function like a liquid, governed asset — not a speculative wager. The company introduced the proprietary concept of New Generation Land: plots delivered with paved internal roads, underground utilities, curated landscaping, and post-sale relationship management, so that possession day is a beginning rather than an uncertainty. In 2025, HoABL extended this philosophy into vertical housing through its Growth Housing initiative, beginning with a township in Naigaon in partnership with Mittal Builders, and acquiring the former American Center building at Marine Lines, Mumbai, for redevelopment. The long-term ambition, stated publicly, is to make land a tradable, high-return mainstream investment for the modern Indian investor by 2028.
HoABL created the branded land category in India — a structured product where every plot carries a verified title, RERA registration, master-planned infrastructure, and a named developer guarantee. The portfolio covers over 1,000 acres across maharashtra, Goa, Uttar Pradesh, Punjab, and Himachal Pradesh, with 13 million square feet already sold to buyers who range from first-time investors to NRIs building generational assets.
Every HoABL transaction — from initial plot selection to possession — runs on a fully digital platform, making the buying process location-agnostic. The proprietary HoABL app allows buyers anywhere in the world to browse inventory, complete documentation, track project milestones, and manage their land portfolio without a single in-person visit, a first for the Indian plotted land market.
Legal security sits at the core of every HoABL development. Each land parcel undergoes rigorous title verification, encumbrance checks, and approval audits before it is offered to buyers. All projects carry RERA registration and come with complete documentation at handover, removing the historically common risks of disputed ownership, hidden claims, and unclear land-use status that have long deterred retail participation in Indian land markets.
HoABL does not sell raw land. Every development is delivered with paved internal roads, assured water supply, underground electricity connections, landscaped gardens, and clubhouse facilities. Approximately 40 percent of each project's area is allocated to shared infrastructure and green open spaces, creating a gated community environment that supports both immediate use and long-term capital appreciation.
HoABL selects development sites using a disciplined framework that weighs infrastructure investment, connectivity timelines, tourism and cultural demand, and long-term residential growth. Current projects sit near the Navi Mumbai International Airport at Khopoli, beside the Atal Setu corridor at Alibaug, within the religious tourism belt of Ayodhya and Vrindavan, along Goa's northern coastline near Mopa Airport, and in Nagpur — identified as India's emerging logistics and connectivity hub.
HoABL integrates technology, legal due diligence, master planning, hospitality partnerships, and post-sale management under one platform. This vertical coordination means that a buyer's journey from first inquiry to possession — and beyond — is handled within a single accountable structure, reducing the friction and opacity that typically fragment land transactions in India.
HoABL's proprietary digital platform and mobile app power every stage of the buying journey — from inventory discovery and plot selection to booking, documentation, and portfolio tracking. Fully digital sales make the process location-agnostic, enabling domestic buyers and NRIs to transact securely without requiring physical presence at any stage.
An in-house legal and compliance function conducts multi-level due diligence on every land parcel before acquisition and sale. This covers title verification, encumbrance clearance, land-use approvals, and RERA registration. Buyers receive complete documentation at possession, eliminating the ambiguity and hidden claims that have historically made Indian land purchases difficult for retail investors.
HoABL collaborates with architecture and planning firms — including Talati and Partners for Sol de Alibaug and enzyme APD for the 130-plus acre carbon-negative development in Bicholim, Goa — to design every project as a structured community. Internal roads, underground utilities, green buffers, and clubhouse facilities are planned from the outset, not retrofitted after land sale.
HoABL curates lifestyle credentials for its developments through alliances with established hospitality and F&B names. The Sarayu in Ayodhya is being developed in partnership with The Leela Palaces Hotels and Resorts. Sol de Alibaug hosts an Indigo Deli dining destination. These partnerships embed operational hospitality into the land product, supporting both owner lifestyle and long-term asset positioning.
A dedicated relationship manager is assigned to every buyer, handling all coordination from documentation to possession and beyond. Real-time project updates, a digital owner dashboard, and structured communication channels ensure that buyers remain informed and connected throughout the development cycle — replacing the typical opacity of post-booking silence with ongoing transparency.
Get in touch with our sales team for site visits, brochures, and personalized consultation.
📍 Sahyadri Hills, Khopoli
Starting ₹71.99 Lakh
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📍 Murud-Dapoli Coast, Dapoli
Starting ₹32.77 Lakh
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📍 Foothills of Matheran, Neral
Price on Request
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📍 Pimploli BK, Matheran Foothills, Neral
Starting ₹44.99 Lakh
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