The House of Abhinandan Lodha (HoABL) was founded in 2020 by Abhinandan Lodha and is headquartered in Mumbai. The House of Abhinandan Lodha (HoABL) is an Indian real estate company headquartered in Mumbai, Maharashtra, founded in 2020 by Abhinandan Lodha, and the company develops residential plotted land projects. It initially focused on land developments in the Konkan region of Maharashtra, and between 2022 and 2023 expanded its land holdings into Goa and North India, acquiring 51 acres in Ayodhya. As of 2024, it reported operations across 16 locations in India, including Goa, Himachal Pradesh, Maharashtra, Punjab, and Uttar Pradesh. In January 2023, the company announced a capital expenditure plan of ₹11,000 crore to be deployed over a four-year period. Marine Lines is where this land-focused developer took its most conspicuous step beyond plots: House of Abhinandan Lodha entered Mumbai's vertical real estate with luxury and township projects across Marine Lines, Chowpatty and Naigaon, a name synonymous with branded land officially venturing into vertical real estate. This expansion is marked by three projects spread from South to North Mumbai, with a total development potential of 3.1 million square feet, an eyed ₹3,500 crore in revenue, backed by a ₹2,500 crore investment sourced via internal accruals and structured debt.
The Marine Lines asset behind this pivot is a specific, named building rather than a greenfield plot. House of Abhinandan Lodha has bought a property on Marine Lines, with HoABL Infraworld Pvt Ltd, led by developer Abhinandan Lodha, acquiring the iconic American Center in south Mumbai for Rs 56 crore. The seven-storey building, situated on a plot measuring 1,337.81 sq m, was acquired through subsidiary HoABL Infraworld Private Limited, for ₹55.98 crore according to property documents accessed by Propstack. A stamp duty of ₹3.76 crore and a registration fee of ₹30,000 were paid for the transaction, finalized on November 29, 2024. With a development potential exceeding 60,000 sq ft, the property offers views of Marine Drive and the Mumbai Harbour, making it a site suited to a super-luxury project.
The building carries its own institutional history. Built in 1968, the property served as the residence for US ambassadors in India until the early 1990s but has been vacant for over a decade after the US Consulate shifted to Bandra Kurla Complex. Over the years it also housed the American Library, the US-India Educational Foundation, the US Foreign Commercial Service, and press and cultural affairs offices. HoABL's plan for the site involves redevelopment rather than land subdivision, consistent with its move into vertical construction. The project involves redeveloping the former American Center into a commercial property spanning approximately 60,000 sq ft, with the site offering panoramic views of Marine Drive and Mumbai Harbour.
Marine Lines is one of the tightest, most established micro-markets in South Mumbai, which is precisely the kind of address a branded-land developer entering vertical construction would use to signal intent. The area already hosts elite developments like Sheth Marina and Prestige Ocean View, but new projects are limited because of land constraints. Marine Lines sits with pin code 400002, with Marine Lines Railway Station on the Western line at the centre of the neighbourhood, running along the Marine Drive coastline between Churchgate and Charni Road. Road access is strong too, with the Eastern Freeway, Eastern Express Highway, and coastal road developments keeping the locality connected to both South and extended Mumbai. A Metro Line 3 station now serves the area directly, per resident reviews on property portals, adding underground connectivity toward Bandra Kurla Complex and the northern business corridors without disturbing the locality's low-rise, walkable character.
Social infrastructure around the site is already dense and established rather than emerging. Schools such as St. Xavier's Boys Academy and Bai B.S. Bengallee Girls' High School, hospitals such as Bombay Hospital and Saifee Hospital, and shopping hubs like Crawford Market and CR2 Mall are all within a short distance. Churchgate, Shyama Prasad Mukherjee Chowk, and Chhatrapati Shivaji Maharaj Terminus further enhance the locality's connectivity.
Marine Lines pricing reflects a mature, supply-constrained pocket rather than a growth corridor, which matters for how a HoABL redevelopment there is likely to be positioned. The average weighted price of apartments in Marine Lines is ₹73,700 per square foot, a movement of 27.8% in the last one year. The average registered transaction rate in Marine Lines is ₹38,641 per square feet, based on 139 transactions. At the top end, listings on sea-facing stretches near the promenade have been quoted well above ₹99,900 per square foot, underlining the ceiling that a landmark, view-led redevelopment like the former American Center can command. Demand in the pocket is primarily driven by high-net-worth individuals and families seeking premium residences with sea views and proximity to business districts. Marine Lines is a largely developed micro-market with limited new supply, and the trade-off for its prime South Mumbai address is heavy traffic, limited parking, and a high cost of living.
The Marine Lines redevelopment is one strand of a wider shift for HoABL, alongside comparable moves elsewhere in the city and beyond. In 2025, the company entered the vertical housing segment through its Growth Housing initiative, beginning with a residential project in Naigaon, Mumbai, in partnership with Mittal Builders. It has also formed a joint venture with HDFC Capital Advisors, investing ₹1,500 crore in plotted and low-rise developments across India. All three of its Mumbai vertical projects, including Marine Lines, are scheduled to launch from Q2 of FY 2025-26, with a five-year development window. For a buyer, the Marine Lines site represents HoABL's most prominent single-asset bet in the country's most expensive micro-market, built on a heritage structure with a documented plot size, transaction date, and consideration value rather than a speculative land parcel.