HoABL Signs Kartik Aaryan as Brand Ambassador for Nagpur Marina
Kartik Aaryan Named Brand Ambassador for HoABL Nagpur Marina
The House of Abhinandan Lodha (HoABL), India's largest branded land developer, announced Bollywood actor Kartik Aaryan as the face of HoABL Nagpur Marina, its marquee waterfront plotted development in Nagpur. The announcement, made on February 27, 2026, reflects a natural extension of Aaryan's existing relationship with the developer.
From Investor to Brand Ambassador
Kartik Aaryan's relationship with HoABL began as an investor, with his purchase of a 2,000 sq ft plot at the Sol-de-Alibaug project. This trust-led relationship has now naturally evolved into Kartik endorsing Nagpur Marina based on his conviction in HoABL's transparency in processes, proven track-record in quality and timelines, consumer-centricity, and long-term vision.
In his statement, Aaryan emphasized the qualities that drew him to the partnership. "What drew me to the brand was its clarity of vision, disciplined execution, and a seamless digital experience, especially for someone like me who is constantly on the move," said Kartik Aaryan.
The Project and Strategic Location
Strategically located next to the Samruddhi Expressway and the New Nagpur IBFC, Nagpur Marina offers a rare opportunity to own plotted land in Nagpur, designed for discerning, long-term investors. Nagpur Marina is a 78-acre plotted land project located in South Nagpur. The development includes a 2.91-acre man-made water body and beach along with a 28,000 sq ft clubhouse and other amenities.
More than 350 families from over 10 countries have invested in the project, according to the company. The waterfront design and scale represent a notable shift in the Nagpur real estate landscape, where such large-format, destination-led plotted developments remain relatively scarce.
Developer's Track Record
In 2020, Abhinandan Lodha founded The House of Abhinandan Lodha (HoABL), India's largest branded land developer, revolutionizing real estate transactions through security, technology, transparency, convenience and trust. In less than five years, HoABL has sold about 13 million sq.ft. of developed land—all without meeting a single customer face-to-face and ahead of promised timelines—and has around 34 million sq.ft. under active development.
The company has expanded its footprint across prime locations such as Alibaug, Anjarle, Ayodhya, Vrindavan, Dapoli, Goa, Khopoli, Nagpur, and Neral in Maharashtra, with upcoming developments in Amritsar, Shimla, and Varanasi.
CEO Perspective
Samujjwal Ghosh, Chief Executive Officer of HoABL, framed Aaryan's transition as significant validation. "Kartik's association with us began as an investment decision, which is the strongest vote of confidence any brand can earn. His decision to now be the face of Nagpur Marina reflects the values we focus on every day – trust, transparency, and building assets designed to endure."