HoABL Growth Housing Completes India's First Large-Scale Online Allotment of 1,419 Homes at Naigaon
India's First Large-Scale Online Allotment: 1,419 Homes in Naigaon
Growth Housing by The House of Abhinandan Lodha (HoABL) has announced the successful allotment of 1,419 homes at its debut development in Naigaon on September 28, 2025. The allotment was conducted entirely online, ensuring a transparent, simple, and seamless experience. Chairman Abhinandan Lodha described it as "perhaps the first ever in the globe" for this scale of online model.
The digital allotment process represented a departure from traditional real estate practices. Registered customers could log in to their accounts, verify eligibility, and participate digitally. Once allotted, homebuyers immediately received a digital allotment letter — also being delivered physically to their homes or presented at a forthcoming Mega Allotment Event.
Demand Substantially Exceeded Supply
The project received 8,838 registrations for 1,419 homes — an oversubscription of over 6x. This response reflected strong appetite for affordable housing in Mumbai's expanding suburbs. Of the homes allotted, 51 per cent were 1 BHKs and 49 per cent were 2 BHKs.
Salaried professionals constituted 55 per cent of registrations, with 60 per cent of buyers falling within the age group of 25–38 years, reflecting strong interest from younger homebuyers seeking affordable options in suburban Mumbai.
Payment Schedule and Financing
HoABL has received the payments for 80 per cent of the apartments that were allotted in the first phase as per the payment schedule. Growth Housing has tied up with leading banks including SBI, HDFC Bank, Axis Bank and premier Housing Finance Companies including Bajaj Housing Finance, ICICI Home Finance, IIFL Housing Finance and Tata Capital Housing Finance, with some lenders offering special discounts on processing fees.
HoABL's Expansion into Vertical Housing
Founded in 2020 by Abhinandan Lodha, the company initially developed residential plotted land projects. In 2025, the company entered the vertical housing segment through its Growth Housing initiative, beginning with a residential project in Naigaon, Mumbai, in partnership with Mittal Builders.
The development is planned over a three-year period and will offer 4,000 apartments across 2 million square feet of space, structured to be completed in three sales cycles, with full delivery targeted by 2029. The 1,419 residential units in the first phase are valued at nearly ₹640 crore.
Digital-First Cost Model
Growth Housing eliminates unnecessary overheads such as sample flats, site offices, and traditional sales teams, cutting costs by 20–25 per cent and passing the savings directly to buyers. HoABL has emphasized a digital-first approach for Growth Housing, streamlining the entire customer journey through an AI-powered system.
Naigaon's Growing Appeal as a Residential Corridor
Naigaon, a key growth corridor in Western Mumbai, is just two minutes from Naigaon station, offering excellent connectivity to the city's business hubs. Naigaon Railway Station is an established stop, ensuring residents have direct, reliable access to key stations like Borivali, Andheri, and Churchgate.
The Mumbai-Ahmedabad National Highway (NH 48), a major arterial road, is easily accessible, facilitating rapid travel via private vehicle or public transport. Nestled in the western suburbs, Naigaon has quietly transformed over the years, and now offers better connectivity, affordable land rates, and developing infrastructure, making it a magnet for large-scale residential projects.
Market Context and Future Plans
The company is exploring seven additional sites within the Mumbai Metropolitan Region for similar affordable housing projects, including one near the upcoming Navi Mumbai International Airport. HoABL's plotted developments span multiple locations, with further launches planned in Amritsar and Shimla, with a goal to operate in 48 locations across India by FY2030.