HoABL Announces Phase 2 of Growth Housing Naigaon Township, Targeting Buyers Missed in Phase 1
HoABL Brings Phase 2 of Growth Housing to Market Following Phase 1 Oversubscription
The House of Abhinandan Lodha (HoABL) announced the launch of Phase 2 of its Growth Housing project in Naigaon East for the first week of February 2026, opening fresh inventory for applicants who could not secure homes in the initial cycle.
The move follows extraordinary demand for Phase 1. Growth Housing allotted 1,419 residential units valued at nearly ₹640 crore in Naigaon, with HoABL receiving 8,838 registrations for just 1,419 homes. The Phase 2 launch provides another opportunity for prospective customers who could not be allotted in the first phase.
A Debut in Vertical Real Estate
In 2025, HoABL entered the vertical housing segment through its Growth Housing initiative, beginning with the residential project in Naigaon through a partnership with Mittal Builders. The broader township is designed at significant scale: the project of 2 million square feet will deliver 4,000 affordable apartments in three sales cycles, with overall completion achieved by 2029.
The entire first phase was transacted through HoABL's proprietary digital platform. The allotment was conducted entirely through a digital platform, enabling registered applicants to log in, verify eligibility, and participate without any physical interaction. Growth Housing has already received payments for close to 80% of the allotted homes, as per the scheduled payments.
Housing Mix and Buyer Profile
Out of the total homes allotted, there was an equal distribution between one-bedroom homes and two-bedroom homes, accounting for 51% and 49% respectively. The purchasing profile was equally balanced between salaried and non-salaried persons, accounting for 45% and 55% respectively.
To help home buyers acquire funding for their purchase, Growth Housing has partnered with several top-rated banks and housing finance companies including State Bank of India, HDFC Bank, Axis Bank, Bajaj Housing Finance, ICICI Home Finance, IIFL Housing Finance, and Tata Capital Housing Finance.
Location and Connectivity
The project is minutes away from the Naigaon Railway Station (Western Line), providing a direct lifeline to Churchgate and beyond. The proximity to the Mumbai-Ahmedabad Highway ensures seamless road connectivity for those commuting to commercial hubs in Borivali, Kandivali, or the IT corridors of the north.
The project is located within 2 km of Naigaon railway station on the suburban western railway line, and will benefit from the upcoming Metro Line 13 extension (Mira-Bhayandar to Virar), the proposed Vasai-Virar-Panvel rail corridor, and feeder access to the Mumbai–Delhi Expressway.
HoABL's Track Record and Expansion
Founded in 2020 by Abhinandan Lodha, HoABL reported operations across 16 locations in India as of 2024, including Goa, Himachal Pradesh, Maharashtra, Punjab, and Uttar Pradesh. According to company reports, HoABL has a portfolio of over 1,000 acres of plotted developments, with 13 million square feet of land sold and an additional 34 million square feet in the development pipeline.
The Naigaon project represents a strategic expansion. House of Abhinandan Lodha Naigaon marks a major milestone for the brand as it steps into the residential apartment segment for the first time. Known across India for large-scale plotted developments and lifestyle land projects, HoABL is now bringing its design philosophy and long-term vision to a full-fledged luxury residential community in Naigaon, Mumbai.
Digital-First Model
HoABL has pioneered a Smart Digital Allocation model, removing the friction and opacity often associated with property launches. This digital-first approach ensures complete transparency, allowing buyers to secure their preferred inventory without the traditional 'launch day chaos'.