The House of Abhinandan Lodha (HoABL) is a Mumbai-headquartered real estate company founded in 2020 by Abhinandan Lodha, focused on residential plotted land projects. It began in the Konkan region of Maharashtra and, between 2022 and 2023, expanded into Goa and North India, acquiring 51 acres in Ayodhya. Vrindavan followed as a deliberate next step in that spiritual-city strategy. The company acquired 60 acres in Vrindavan, drawn by its proximity to Delhi and rising investor interest.
According to company reports, HoABL holds a portfolio of over 1,000 acres of plotted developments, with 13 million square feet of land sold and an additional 34 million square feet in the development pipeline. In January 2023, the company announced a capital expenditure plan of ₹11,000 crore to be deployed over a four-year period. That same year it formed a joint venture with HDFC Capital Advisors, investing ₹1,500 crore in plotted and low-rise developments across India. Vrindavan sits within the ₹3,000-crore second expansion wave: by late 2024, the firm reported additional investments totalling ₹3,000 crore for land acquisitions in Amritsar, Khopoli, Nagpur, Shimla, Varanasi, and Vrindavan.
HoABL's business model is digital-only: all transactions are conducted through virtual platforms. Every land parcel undergoes legal due diligence, all projects are RERA-registered, and buyers receive complete legal documentation. That operating model — applied consistently from Alibaug and Goa to Ayodhya — is now being brought to Braj Bhoomi.
HoABL has structured its Vrindavan presence as two distinct but complementary projects, both within what it calls the Spiritual Economic Zone (S.E.Z.) corridor of the city.
Codename S.E.Z. Vrindavan is a premium 65-acre plotted development in Vrindavan, Uttar Pradesh, positioned as the world's first sensorial branded land development, blending spirituality, wellness, luxury, and modern infrastructure. Located at the Radha Kund junction, the development features demarcated boundaries, clear titles, and Vastu-compliant layouts.
Codename S.E.Z. Vrindavan offers sensorial branded plots starting at 140 sq. metres (1,506 sq. ft.) within a Spiritual Economic Zone, priced from ₹1.51 crore (all-in), and features community spaces, sensory gardens, the Anant Krishna Mandir, and over 40 lifestyle-oriented amenities.
The development is crafted by HCP — the architectural practice behind India's new Parliament building. The HoABL Vrindavan experience is anchored by a 1 lakh+ sq. ft. clubhouse, with professional hospitality services managed by Miros.
The Radha Kund site sits at the confluence of the Banke Bihari Corridor, the Vrindavan Bypass, and the Yamuna Expressway Link. It is positioned near Banke Bihari Temple, ISKCON, Prem Mandir, and Radha Kund, and will benefit from the upcoming Mathura–Vrindavan Metro extension providing intra-city access.
Navratna at Vrindavan Global offers residential plots within a 67-acre township on Raal Road, Vrindavan, planned with future-ready infrastructure, open green spaces, and proximity to key connectivity routes. Plots are sized at 166 sq. yd., suited to buyers planning a custom home or a long-term investment holding.
The project includes the Navratna — a sacred temple celebrating the nine roops of Lord Krishna. Design inspiration for the broader estate is drawn from the peacock, symbolising Krishna's grace. The gated community features 50+ sensorial amenities, including a 7,800 sq. m. clubhouse.
Vrindavan Global is positioned in the Braj region — also known as Krishna Bhoomi — with 1,500 sq. ft. land starting from ₹1.50 crore onwards.
HoABL's entry into Ayodhya came when the city was undergoing its temple-led transformation, and that project tapped into both the spiritual energy and the real estate momentum of the region. The Vrindavan decision follows the same logic, but with a city that has a longer, more established pilgrimage base and a different infrastructure story.
In August 2025, HoABL was recognised by Guinness World Records for the largest floral mosaic logo — 100 square metres — in Vrindavan. That milestone reflects the company's public commitment to the city as more than a transactional land acquisition.
HoABL curates residential land across high-growth corridors in India — coastal retreats, spiritual cities, infrastructure hubs, and leisure destinations. Vrindavan fits the spiritual-city category in the same way Ayodhya does, but with a real estate market that is already mature enough to support branded, gated development at the ₹1.5 crore-plus plot bracket.
Vrindavan's renewed infrastructure — including the Banke Bihari Temple Corridor, the Vraj Vikas Yojana, smart city plans, and connectivity to NH-44 and the Yamuna Expressway — provides the structural conditions for a flourishing real estate market.
The road picture is specific and quantifiable. Major investments now in progress include a ₹1,645 crore bypass road easing city congestion, a ₹5,000 crore 84-Kos Parikrama Marg linking the Braj spiritual circuit, and a ₹600 crore Banke Bihari Corridor enhancing pilgrim movement. The Banke Bihari Corridor is being built on the lines of the Kashi Vishwanath Temple Corridor, spanning 500,000 sq. ft., with new decongested lanes, retail areas, and temple passageways.
Vrindavan is approximately 2.5 hours from Delhi via the Yamuna Expressway and 1.5 hours from the upcoming Jewar International Airport. The Noida International Airport at Jewar will be one of Asia's largest, and Vrindavan will be reachable in approximately 1.5 hours via the Yamuna Expressway — compared to 3+ hours from Delhi's IGI Airport currently — bringing international pilgrims and investors directly into the region.
The Chandrodaya Temple, dedicated to Lord Krishna, is designed as the world's tallest temple at 70 storeys, and its completion will position Vrindavan as a major global cultural landmark.
On price trends, Vrindavan's market has demonstrated consistent appreciation. Vrindavan recorded 8.2% year-on-year price growth to nearly ₹7,407 per sq. ft. in residential property. Land values in prime areas like Radha Kund Road have surged more than three times in five years. The property cycle has been driven by major projects such as the Banke Bihari Corridor, the Vrindavan Chandrodaya Mandir, the new bypass, and the Yamuna Jal Marg.
Tourism provides the demand floor for this appreciation. Vrindavan's tourist footfall is projected to rise from 2.5 crore in 2024 to 6.2 crore by 2030, and the city is positioned as a spiritual capital within the Delhi-Agra-Jaipur tourism circuit, contributing to Uttar Pradesh's $1 trillion economy target. The Braj region has also been nominated for UNESCO World Heritage status.
HoABL's two Vrindavan projects occupy distinct micro-locations — Radha Kund (Codename S.E.Z.) and Raal Road/Braj Bhoomi (Navratna at Vrindavan Global) — but share the same operational DNA: RERA-approved, freehold, gated, branded, and managed post-possession. Unlike unorganised local land, HoABL's gated estates provide 24/7 security, internal paved roads, and sustained upkeep.
HoABL has a joint venture with HDFC Capital Advisors investing ₹1,500 crore in plotted and low-rise developments across India. The company has also partnered with The Leela Palaces Hotels and Resorts for a hotel project in Ayodhya — a track record of institutional and hospitality partnerships that signals the intended quality standard for its spiritual-city pipeline, of which Vrindavan is the active front.
Vrindavan's real estate market is seeing significant demand from senior citizens, who according to a Colliers report are opting for Tier II and III cities in search of serene, spiritually enriching lifestyles. That demographic trend, combined with the second-home buyer and the NRI devotee-investor, forms the three distinct buyer groups that HoABL's Vrindavan projects are positioned to serve simultaneously.
| Project | Location | Plot Size | Starting Price | Scale |
|---|---|---|---|---|
| Codename S.E.Z. Vrindavan | Radha Kund, Vrindavan | 140 sq. m. (1,506 sq. ft.) | ₹1.51 Cr (all-in) | 65 acres |
| Navratna at Vrindavan Global | Braj Bhoomi / Raal Road, Vrindavan | 166 sq. yd. (1,494 sq. ft. approx.) | ₹1.83 Cr onwards | 67 acres |