The House of Abhinandan Lodha (HoABL) was founded in 2020 by Abhinandan Lodha and initially focused on land developments in the Konkan region of Maharashtra — which made Alibaug, Raigad's most prominent coastal address, one of the developer's earliest and most deliberate bets. Mr. Abhinandan Lodha founded HoABL as India's largest branded land developer, with a focus on "New Generation Land", offering a completely hassle-free virtual experience for buyers. The firm is fully independent of the older "Lodha Group", with Abhinandan Lodha holding exclusive rights to the HoABL brand.
In the five years since founding, the company has moved well beyond its Konkan origins. Between 2022 and 2023, HoABL expanded into Goa and North India, acquiring 51 acres in Ayodhya, and in January 2023 announced a capital expenditure plan of ₹11,000 crore over a four-year period. In just four years, HoABL delivered over 352 acres of developed land and has another 900 acres under active development, with a footprint spanning Alibaug, Anjarle, Ayodhya, Dapoli, Goa, Khopoli, Nagpur, and Neral. The House of Abhinandan Lodha now counts a customer base of over 6,000 investors from 27 countries.
Alibaug sits at the core of HoABL's Maharashtra story, not as a peripheral experiment but as the market where the developer has staked its claim to what it calls Prime Alibaug's only 5-star branded land development. That distinction underpins Sol de Alibaug — HoABL's flagship project in the Kihim-Thal belt.
Sol de Alibaug is a luxury land development spread across 20 acres, located at the centre of Prime Alibaug, approximately 20 minutes from Mandwa Jetty, with 25+ amenities and two grand clubhouses serviced by Miros Hotels. The project sits at Munawali, off the Revas Road — placing it 8 minutes from Thal Beach, 10 minutes from Kihim Beach, 12 minutes from Varsoli Beach, 15 minutes from Alibaug Town, and 20 minutes from Mandwa Jetty.
Sol de Alibaug is constructed on 20 acres and consists of 150+ plots ranging from 2,500 to 4,000 sq ft. Plots start from 2,500 sq ft and are priced from ₹2.99 crore, with an FSI of 1.82. The project carries MahaRERA registration number P52000049721, and is being developed in phases by Splendour Arcade Pvt. Ltd., with its registered address at 3rd Floor, Lodha Excelus, NM Joshi Marg, Mahalakshmi, Mumbai.
The architectural mandate went to Talati and Partners, and the project includes Indigo Deli as an on-site fine-dining destination. The site spans 20+ acres (80,937 sq m+) of contoured landscape rising above 400 feet, and includes Alibaug's only destination restaurant, Indigo Delicatessen, within the premises. The upper clubhouse — with a whopping infinity pool, an international fitness centre, squash courts, and more — measures 70,000 sq ft set within expansive landscaped greens.
The Founder's Collection at Sol de Alibaug is an exclusive sanctuary designed for visionaries, entrepreneurs, and trailblazers who have reached the pinnacle of their careers. The project includes 50+ amenities such as a clubhouse, multipurpose court, multipurpose hall, swimming pool, and gymnasium.
Alibaug's coastline is not uniform. The belt running from Mandwa in the north through Kihim, Munawali, and down to Thal commands a distinct premium — a point HoABL clearly factored into its land selection. North Alibaug commands the highest property values due to its proximity to Mandwa Jetty and superior road infrastructure, making it the preferred choice for luxury villa buyers. Munawali sits within this belt, positioned between the jetty at Mandwa and the beaches at Thal and Kihim. Kihim itself is an established UHNI enclave, which makes the Munawali-Kihim corridor a natural address for a curated, low-density gated community.
HoABL Alibaug is strategically located in the Munawali region of Raigad — a placement that keeps the project shielded from urban noise while remaining perfectly connected to Mumbai's main transit points. In June 2023, HoABL partnered with Indigo Hospitality for a restaurant project in Alibaug, grounding Sol de Alibaug's lifestyle offer in an established hospitality brand rather than a speculative amenity.
The case for Alibaug as a viable primary or second-home market has strengthened measurably with infrastructure already in operation. Buyers at Sol de Alibaug have three distinct route options:
Additional infrastructure is at various stages of completion. The proposed Revas-Karanja Bridge is expected to cut travel time from Navi Mumbai to Alibaug from around 2 hours to just 30 minutes upon completion. The Virar-Alibaug Multi-Modal Corridor integrates NMIA, JNPT, and MTHL into a single transport spine. The newly operational Navi Mumbai Airport, a 90-minute drive from Alibaug, makes it Mumbai's most accessible coastal destination and strengthens its investment potential.
Over ₹66,600 crore of planned and ongoing infrastructure investments are reshaping regional accessibility and strengthening long-term growth potential — a macro backdrop that directly supports the rationale behind HoABL's Munawali positioning.
Alibaug's property market has moved decisively beyond seasonal weekend traffic. Land values have grown from approximately ₹2,884 per sq ft in 2018 to ₹7,210 per sq ft in 2025 and are projected to reach ₹21,250 per sq ft by 2031. Residential values appreciated 13.8% in 2024 alone, while rental yields from second homes average 5–6% annually, supported by seasonal tourism and weekend traffic.
Land values in Alibaug are projected to appreciate by 3x to 3.5x over the next five to six years, while premium villa prices are expected to rise by 2x to 2.5x during the same period. Tourist footfall in Alibaug has nearly doubled from 2.2 million visitors in 2020 to 4.5 million visitors in 2025, strengthening the hospitality and rental ecosystem.
A major factor supporting the expected rise in land values is the limited availability of developable land — as demand continues to grow, the supply of premium plots remains restricted, creating sustained upward pressure on prices across several micro-markets. Premium villas with modern amenities are witnessing occupancy levels of 60–80%, while managed 4 BHK and 5 BHK villas are generating rental yields of nearly 12%.
For HoABL's buyer profile, these numbers are particularly meaningful. HoABL's digital-first sales approach has attracted a new generation of investors, with over 50% of its clientele being young professionals in their 30s. This demographic — mobile, financially aware, drawn to physical assets with verifiable legal standing — finds in Sol de Alibaug a product calibrated to their expectations: NA-converted plots in a gated community, RERA-registered, with hospitality-grade amenities and a 20-minute speedboat ride to South Mumbai.
Land buying in Maharashtra has historically carried title risk, CRZ ambiguity, and documentation complexity. HoABL's model is built around eliminating these friction points. Every land parcel offered by HoABL undergoes rigorous legal due diligence, and all projects are RERA-registered — customers receive complete legal documentation for a fully transparent buying experience. The House of Abhinandan Lodha Alibaug Villa Plots are registered under RERA with registration numbers P52000049721 and P52000052368.
HoABL's developments transcend simple land sales — they are offered as fully conceptualised communities with contemporary infrastructure: meticulously paved roads, assured utility connections including water and electricity, and landscaped gardens and modern clubhouses. Sewerage and stormwater drains are developed by HoABL, while actual construction of the property is undertaken by plot owners as per local body and state government rules. This structure gives buyers a development-ready plot while preserving full architectural freedom within the guidelines.
Sol de Alibaug does not stand alone within HoABL's Maharashtra portfolio. HoABL's portfolio spans India's high-growth corridors — from the coastal promise of Alibaug and Dapoli in Maharashtra to the historical significance of Ayodhya. Within the MMR coastal belt specifically, the developer has previously operated in Dapoli, Anjarle, and Neral. The trail of success spans regions like Dapoli, Anjarle, Neral, and Goa, with the company reporting over 100% growth in property prices in these areas.
HoABL also formed a joint venture with HDFC Capital Advisors, investing ₹1,500 crore in plotted and low-rise developments across India — a partnership that speaks to institutional confidence in the developer's track record and underwriting standards. With plans to be present in 48 cities nationwide, HoABL is tapping into the growing demand for plotted developments driven by existing and upcoming infrastructure projects.
For buyers evaluating Sol de Alibaug, the Alibaug chapter is not HoABL's first coastal project — it is the company's most prominently positioned one, carrying the developer's own characterisation as the market's sole 5-star branded land offering.