HOABL THE KING'S AVENUE AT CODENAME S.E.Z. — New Project Coming Up in Radha Kund, Vrindavan
The King's Avenue at Codename S.E.Z.: HoABL's Vrindavan Landmark
The House of Abhinandan Lodha holds 65+ acres in Vrindavan across two RERA-approved plotted projects — Codename S.E.Z. and Navratna at Vrindavan Global. The King's Avenue at Codename S.E.Z. is an ultra-premium plotted development by The House of Abhinandan Lodha (HoABL), located right beside the holy radha kund in Vrindavan.
Location and Connectivity
Located at the Radha Kund junction, the development features demarcated boundaries, clear titles, and Vastu-compliant layouts. The Radha Kund site sits at the confluence of the Banke Bihari Corridor, the Vrindavan Bypass, and the Yamuna Expressway Link. It is positioned near Banke Bihari Temple, ISKCON, Prem Mandir, and Radha Kund, and will benefit from the upcoming Mathura–Vrindavan Metro extension providing intra-city access. The development is strategically connected through the Yamuna Expressway, NH-44, and the upcoming Jewar International Airport, enhancing accessibility from Delhi-NCR and other major cities.
Design and Architecture
The master plan was created by HCP design, a renowned architecture studio which built the New Parliament building of India. An extremely large 18-meter-wide Grand Boulevard creates a huge front face for the project. The gated community, unlike plotted estates, lays emphasis on low density and huge open spaces.
Project Specifications
Codename S.E.Z. Vrindavan offers sensorial branded plots starting at 140 sq. metres (1,506 sq. ft.). Designed as the world's first sensorial branded land development, the project blends spirituality, wellness, luxury, and modern infrastructure to create a unique lifestyle and investment destination. Positioned within Vrindavan's emerging Spiritual Economic Zone, the township offers premium residential plots surrounded by landscaped gardens, meditation spaces, wellness zones, themed experiences, and one of the region's largest clubhouses.
Amenities and Infrastructure
The 65-acre development features a grand 1 Lakh sq. ft. clubhouse, the sacred Anant Krishna Mandir, and lush landscapes designed by HCP Architects for an elite, grounded spiritual lifestyle. HoABL's gated estates provide 24/7 security, internal paved roads, and sustained upkeep.
Market Context
Land values in prime pockets such as behind Prem Mandir and along Radha Kund Road have surged more than three times over the past five years. The project is also expected to benefit from major infrastructure and tourism investments transforming Vrindavan into a globally recognized spiritual and cultural hub.
About HoABL
The House of Abhinandan Lodha (HoABL) is an Indian real estate company headquartered in Mumbai, founded in 2020 by Abhinandan Lodha, and develops residential plotted land projects. It began in the Konkan region of Maharashtra and, between 2022 and 2023, expanded into Goa and North India, acquiring 51 acres in Ayodhya. As of 2024, it reported operations across 16 locations in India, including Goa, Himachal Pradesh, Maharashtra, Punjab, and Uttar Pradesh.