HoABL Launches '1% Growth Investment Plan' for Naigaon Housing Project to Lower Homebuyer Entry Barrier
Staggered payments reshape Naigaon entry-level housing
The House of Abhinandan Lodha (HoABL) has launched a 1 per cent Growth Investment Plan (GIP) for its Growth Housing project at Naigaon near Mumbai, aiming to lower upfront payment requirements for homebuyers and widen access to entry-level housing. The scheme, unveiled on April 8, represents a departure from traditional construction-linked payment cycles that typically demand 45 percent upfront.
How the plan works
Under the plan, buyers can book units with a Rs 999 registration amount, followed by 9.9 per cent at booking, 10 per cent after one month, and 1 per cent per month until possession, with the balance payable at handover. Typically, buyers are required to pay about 45 per cent upfront at similar construction stages, the company said.
The mechanism addresses affordability constraints for first-time buyers and young professionals sensitive to large initial liquidity outlays. The Naigaon project, part of the company's 'Growth Housing' platform, offers 1 BHK units starting at ₹34.99 lakh and 2 BHK units from ₹52.99 lakh.
Banking and financing infrastructure
HoABL said the project has received Advance Processing Facility (APF) approvals from lenders, including State Bank of India, HDFC Bank, and ICICI Home Finance, enabling easier access to housing loans under the scheme. These approvals streamline mortgage processing for buyers opting into the GIP, reducing friction in the loan sanction process.
The precedent: Phase 1 traction
The launch builds on the earlier Growth Housing edition in 2025, in which 1,419 homes attracted over 8,800 applications and were sold out within weeks, according to the developer. The company said the earlier phase relied heavily on digital engagement tools and artificial intelligence-led customer interactions. The rapid absorption suggests strong market appetite for structured, branded residential products in this corridor.
Scale and structure
The Naigaon project is being developed under a joint development agreement with Mittal Builders, with Xanadu Realty acting as knowledge partner. At an investment of Rs 2,000 crore, the gross development value (GDV) of the project is pegged at around Rs 3,000 crore. The development includes high-rise towers, lifestyle amenities, and integrated retail components as part of a planned community format.
Context: HoABL's vertical housing foray
The House of Abhinandan Lodha (HoABL) is an Indian real estate company headquartered in Mumbai, Maharashtra. Founded in 2020 by Abhinandan Lodha, the company develops residential plotted land projects. In 2025, the company entered the vertical housing segment through its Growth Housing initiative, beginning with a residential project in Naigaon, Mumbai, in partnership with Mittal Builders. The Naigaon township marks a strategic shift from its traditional plotted-land portfolio into multi-unit apartment development.
Naigaon's infrastructure positioning
The planned township is expected to benefit from key infrastructure projects in the region, including the under-construction Delhi-Mumbai Expressway and Mumbai Metro Line 13, which will connect Mira Road to Virar via Bhayandar and Naigaon. Municipal corporation data reveals that Naigaon's infrastructure development index has improved from 3.8/10 in 2020 to 7.2/10 in 2025, with projections suggesting it will reach 8.5/10 by 2027 upon completion of major projects.
Naigaon, located along the western railway corridor, has gained prominence in recent years as an emerging residential zone due to improved transport connectivity and comparatively affordable land prices. The location bridges proximity to Mumbai's employment hubs while retaining the affordability advantage of the extended western suburbs.
Market context
The announcement comes at a time when the Mumbai real estate market has been seeing a divergence between supply in core city areas and demand shifts to outer suburbs. Although sales volumes in MMR slowed down slightly in the first half of 2025, the region continues to attract investment into large residential and mixed-use projects. Payment flexibility schemes signal developer focus on unlocking latent demand in affordability-constrained segments.