HOABL CHOWPATTY VERTICAL RESIDENTIAL — New Project Coming Up in Girgaon Chowpatty, Mumbai
HoABL Enters South Mumbai with Premium Chowpatty Tower
The House of Abhinandan Lodha (HoABL) has announced its strategic entry into Mumbai's vertical real estate market with an investment of ₹2,500 crore across three landmark projects. The Chowpatty residential development represents the company's first foray into high-rise construction, marking a significant shift from its traditional focus on developing residential plotted land projects.
Founded in 2020 by Abhinandan Lodha, the company has grown to operate across 16 locations in India, including Goa, Himachal Pradesh, Maharashtra, Punjab, and Uttar Pradesh. In 2025, the company entered the vertical housing segment through its Growth Housing initiative, beginning with a residential project in Naigaon, Mumbai, in partnership with Mittal Builders.
Location and Specifications
Located near Girgaon Chowpatty, this premium residential development is designed to offer around 50,000 sq. ft. of luxury living space, capitalizing on its prime location and scenic surroundings. Girgaon Chowpatty is a public beach at the eastern end of the Queen's Necklace adjoining Malabar Hill in the Girgaon area of Mumbai. The location offers seamless connectivity to major landmarks like Marine Drive, Charni Road, and Girgaon Chowpatty.
HoABL's Mumbai Vertical Strategy
The company targets three distinct micro-markets – Marine Lines, Chowpatty, and Naigaon – promising a blend of ultra-luxury, heritage redevelopment, and expansive township living. Redefining the South Mumbai residential experience, the Chowpatty project is an ultra-premium residential tower.
HoABL, renowned for its land development outside Mumbai, has announced its entry into the city's vertical real estate sector with three new projects spanning the Mumbai Metropolitan Region (MMR), anticipating a revenue generation of ₹3,500 crore. These projects collectively encompass a development potential of 3.1 million sq. ft.
The Developer's Track Record
HoABL brings the operational discipline of an established land developer to vertical residential construction. Every HoABL project is meticulously vetted, ensuring 100% legal clarity and encumbrance-free titles, which eliminates the traditional risks associated with land buying. Abhinandan Lodha, Chairman of HoABL, stated the company aims to address gaps in vertical real estate through multiple projects that prioritise timely delivery, premium lifestyles, customer centricity and modern infrastructure designed around the needs of today's home buyers.