HOABL AMRITSAR PLOTTED DEVELOPMENT — New Project Coming Up in Raja Sansi, Amritsar
New Plotted Development Announced in Amritsar's Raja Sansi
The House of Abhinandan Lodha (HoABL) has announced an upcoming plotted development spanning 10 acres in Raja Sansi, Amritsar. The project marks the developer's entry into Punjab's real estate market as part of a broader expansion strategy.
Location and Market Context
Raja Sansi is a town near Amritsar city in Amritsar district in the state of Punjab. The area is known for its proximity to Sri Guru Ram Dass Jee International Airport, located in Rajasansi village on Ajnala-Rajasansi Road. The airport is located about 11 km from the city centre.
Amritsar has emerged as an investment focus for real estate developers. The developer identified Amritsar as one of several cultural centers, alongside Ayodhya and Vrindavan, for strategic land investment. HOABL acquired approximately 45 acres in Amritsar as part of its 2024 expansion, with the Raja Sansi project representing one component of this footprint.
About The House of Abhinandan Lodha
The House of Abhinandan Lodha (HoABL) is a private company founded in 2020 by Abhinandan Lodha and is headquartered in Mumbai. As of 2024, it reported operations across 16 locations in India, including Goa, Himachal Pradesh, Maharashtra, Punjab, and Uttar Pradesh.
According to company reports, HoABL has a portfolio of over 1,000 acres of plotted developments, with 13 million square feet of land sold and an additional 34 million square feet in the development pipeline. The firm rose to prominence after launching the first luxury plotted development project in Ayodhya shortly after the Ram temple consecration ceremony.
The company's development model focuses on structured planning and regulatory compliance. All HoABL projects are RERA-registered, and customers receive complete legal documentation, ensuring a fully transparent and secure buying experience.
Project Scope and Expansion
In November 2024, HoABL announced a ₹3,000 crore investment to expand its footprint in six new cities: Amritsar, Shimla, Varanasi, Nagpur, Khopoli, and Vrindavan. The corporation acquired 352 acres of land in six cities, including approximately 45 acres in Amritsar.
Lodha elaborated on the expansion strategy, saying the company expects to launch projects in 48 cities throughout India that have high potential for planned development due to existing or impending infrastructure developments and the influx of tourists in these areas.
Design and Infrastructure Philosophy
House of Abhinandan Lodha Amritsar focuses on structured planning, intelligent land utilization, and future-ready configuration that enhances both livability and long-term asset growth. Like other HoABL projects, the development will feature clearly demarcated residential plots, wide internal road networks, open green pockets and buffer zones, defined entry and exit points, and organized utility corridors to ensure smooth movement, proper ventilation, and long-term sustainability.