The House of Abhinandan Lodha (HoABL) built its reputation outside Uttar Pradesh entirely. HoABL was founded in 2020 by Abhinandan Lodha and initially focused on land developments in the Konkan region of Maharashtra. Between 2022 and 2023, the firm expanded its land holdings into Goa and North India, acquiring 51 acres in Ayodhya. Vrindavan is a later addition to that expansion path, not the company's starting point, which is part of why the project reads as a calculated entry into an established religious economy rather than a speculative first bet.
In January 2023, the company announced a capital expenditure plan of ₹11,000 crore to be deployed over a four-year period. By late 2024, the firm reported additional investments totaling ₹3,000 crore for land acquisitions in Amritsar, Khopoli near Mumbai, Nagpur, Shimla, Varanasi, and Vrindavan. Vrindavan Global sits inside that Uttar Pradesh allocation, alongside HoABL's Ayodhya project on the Sarayu riverfront, giving the developer two active addresses in the state's temple-town belt.
The House of Abhinandan Lodha introduces Vrindavan Global, a premier RERA-compliant residential plotted township in the heart of Braj Bhoomi, spanning 65 acres and offering 500+ premium plots designed for villas and second homes. The elite 65-acre plotted development features 1,250 to 3,000 sq. ft. luxury villa plots, blending heritage with modern infrastructure. It is located near Banke Bihari Temple and the 84-Kos Parikrama Marg. The project is registered with UP-RERA under project number UPRERAPRJ137423/11/2025, with construction reported underway toward a December 2027 possession timeline.
The clubhouse is the anchor amenity: a 7,800 sq. m. clubhouse forms the centrepiece of the gated township, positioned a 10-minute drive from Banke Bihari Temple. The layout itself is designed as a Vastu-compliant masterpiece with wide tree-lined avenues, a peacock-themed clubhouse, and meditation zones. This vocabulary — sensorial, peacock-inspired, Vastu-aligned — is HoABL's way of translating its Konkan and Goa plotted-township playbook into a temple-town idiom, rather than building a generic gated colony and adding a spiritual label after the fact.
HoABL's core proposition across every location it has entered is the same: buy scaled land parcels ahead of infrastructure spending, and sell plots with legal clarity and branded amenities rather than constructed apartments. According to company reports, HoABL has a portfolio of over 1,000 acres of plotted developments, with 13 million square feet of land sold. Vrindavan qualifies for this model because of the scale of state-backed spending in the area. An ambitious ₹32,000 crore plan is restoring Vrindavan's spiritual glory through smart infrastructure, heritage revival, and world-class tourism, positioning it as a global cultural epicentre. Major investments transforming the region include a ₹1,645 crore bypass road easing city congestion and a ₹5,000 crore 84-Kos Parikrama Marg linking the Braj spiritual circuit, with the wider Braj region also nominated for UNESCO World Heritage status.
Tourism volume underpins the demand case HoABL is building on. Vrindavan is poised for exponential growth, with tourist footfall rising from 2.5 crore in 2024 to a projected 6.2 crore by 2030. That scale of pilgrim traffic, concentrated around a handful of temple precincts, is what makes a 65-acre gated plot inventory a different proposition from a standalone farmhouse plot on the town's outskirts — it is designed to absorb second-home and retreat demand from a base of visitors that already numbers in the tens of millions annually.
Vrindavan is strategically placed to tap into the Delhi-Agra-Jaipur global tourism circuit, gaining from NH44, NH530B, the Yamuna Expressway and Jewar International Airport. Vrindavan is just 2.5 hours from Delhi via the Yamuna Expressway and 1.5 hours from the upcoming Jewar International Airport, offering seamless connectivity to NCR and beyond. The township's Govardhan Road address, near the Radha Kund railway station, also puts it within a short drive of Mathura's rail junction and Agra, giving both weekend second-home buyers and long-stay pilgrims road, rail and eventual air access options that most Braj-region land parcels have historically lacked.
Vrindavan Global does not stand alone in HoABL's portfolio; it sits alongside a fast-built multi-state footprint. The company develops and manages land projects in Maharashtra (Alibaug, Anjarle, Dapoli, Khopoli, Nagpur, and Neral), Uttar Pradesh (Ayodhya and Vrindavan), Goa, Punjab (Amritsar), and Himachal Pradesh (Shimla). The company has also brought institutional partners into its projects: it formed a joint venture with HDFC Capital Advisors, investing ₹1,500 crore in plotted and low-rise developments across India, and partnered with The Leela Palaces Hotels & Resorts to develop a hotel in Ayodhya within its The Sarayu project. The Vrindavan launch also carried its own marketing moment: in August 2025, the company was recognized by Guinness World Records for the largest floral mosaic logo, at 100 square metres, in Vrindavan.
For a prospective buyer, the relevant facts sit at the intersection of the developer and the destination. HoABL's plot sizes at Vrindavan Global run from roughly 1,250 to 3,000 sq. ft., positioned for villa construction, second homes, or retreat-style use rather than dense housing. The township's amenities — landscaped avenues, a large clubhouse, wellness and meditation zones — mirror the format HoABL has used in Alibaug and Dapoli, adapted here with temple-town design cues. The location decision rests on Braj Bhoomi's proximity to Banke Bihari Temple, ISKCON Vrindavan, and Prem Mandir, combined with the region's expressway and upcoming airport access, rather than on any single amenity inside the gates.
