The House of Abhinandan Lodha was founded in 2020 by Abhinandan Lodha and is headquartered in Mumbai. The company develops residential plotted land projects and, as of 2024, reported operations across 16 locations in India, including Goa, Himachal Pradesh, Maharashtra, Punjab, and Uttar Pradesh. It began by developing land in the Konkan region of Maharashtra, then between 2022 and 2023 expanded into Goa and North India, acquiring 51 acres in Ayodhya. In January 2023, the firm announced a capital expenditure plan of 11,000 crore rupees to be deployed over four years, signalling the pace at which it intends to scale its land-parcel model across new geographies. Nagpur, sitting at the junction of the Samruddhi Mahamarg and the MIHAN economic node, is one of the newer markets on that expansion map, and South Nagpur is where the company has chosen to plant its flag in Vidarbha.
Codename NOW is HoABL's branded plotted development on a 78-acre parcel in South Nagpur, marketed to buyers as the Nagpur Opportunity Window. The site sits off the Samruddhi Mahamarg, close to Samruddhi Circle, placing it roughly 10 to 15 minutes from Nagpur Airport, the ISKCON Temple, the MIHAN SEZ, and AIIMS Nagpur. The master plan is credited to Perkins Eastman, and the development is built around a marina theme with a 28,000-square-foot Marina Club and more than 40 lifestyle amenities, including a man-made waterfront feature. Possession has been indicated for December 2028, and the project has been positioned as a RERA-compliant investment, with a MahaRERA registration cited for the development. Plot sizes on offer have started around 1,615 square feet, with entry pricing from roughly 74.99 lakh rupees, structured as a phased land offering rather than a single fixed-price launch.
HoABL's choice of South Nagpur tracks a set of infrastructure decisions that are reshaping the city's southern edge. The Samruddhi Mahamarg, formally the Hindu Hrudaysamrat Balasaheb Thackeray Maharashtra Samruddhi Mahamarg, is a 701-kilometre expressway that has cut Mumbai-to-Nagpur travel time from roughly 16 hours to about 8, with its final stretch opening in June 2025. MIHAN, the multi-modal cargo and IT hub abutting South Nagpur, has drawn around 20,000 crore rupees of investment and is described as India's largest such hub. More recently, the Maharashtra government announced the New Nagpur Project, a 1,710-acre International Business and Financial Centre planned at Godhani and Ladgaon in Hingna taluka over 15 years in three phases, with the first 1,000-acre phase backed by an estimated 11,300 crore rupees in infrastructure and land-acquisition investment through NMRDA, NBCC and HUDCO. Layered on top of this, Nagpur Metro Phase II is planned to add four extensions across north, south, east and west corridors, totalling roughly 44 kilometres and 32 stations, extending mass transit reach toward the city's growth frontier. Colliers India has ranked Nagpur as the country's top emerging city on the back of this infrastructure build-out, which is the backdrop HoABL is pointing to when it frames Codename NOW as an early entry into a corridor still being built.
Price data for the Wardha Road and MIHAN-adjacent belt that leads into South Nagpur shows land rates have moved noticeably faster than built flats in recent years, with land values in the Wardha Road locality changing by 19 percent over one year, 56.3 percent over three years, and 100 percent over five years, against flat prices rising by roughly 6.5 percent, 23.8 percent, and 28.6 percent over the same periods. Further out along the corridor toward MIHAN, Jamtha, Sondapar and the Samruddhi Mahamarg interchange, plotted layouts are commonly quoted at or above 5,000 rupees per square foot, reflecting how quickly speculative interest has moved ahead of built infrastructure in this belt. This is the pricing environment HoABL is entering with a branded, master-planned parcel rather than an unbranded subdivided layout.
| Attribute | Detail |
|---|---|
| Developer | The House of Abhinandan Lodha (HoABL) |
| Location | South Nagpur, off Samruddhi Mahamarg, near Samruddhi Circle |
| Land parcel | 78 acres |
| Master planner | Perkins Eastman |
| Clubhouse | 28,000 sq ft Marina Club |
| Amenities | 40+, including a man-made waterfront feature |
| Entry plot size | From approx. 1,615 sq ft |
| Entry price | From approx. 74.99 lakh rupees |
| Possession | December 2028 |
| Proximity | 10-15 minutes to Nagpur Airport, MIHAN SEZ, AIIMS Nagpur |
Buyers evaluating Codename NOW are essentially betting on two overlapping timelines: HoABL's own execution track record as a five-year-old, pan-India branded-land specialist with a stated multi-thousand-crore capex programme, and Nagpur's southern growth corridor, where the Samruddhi Mahamarg, MIHAN, the proposed IBFC, and Metro Phase II are all still under construction rather than complete. The project's marina theming, Perkins Eastman master plan, and clubhouse scale distinguish it from the smaller unbranded plotted layouts that dominate the immediate MIHAN-Wardha Road belt, while its December 2028 possession timeline and cited MahaRERA registration give the transaction a documented compliance framework rather than an informal land deal.
