The House of Abhinandan Lodha (HoABL) is a Mumbai-headquartered real estate company founded in 2020 by Abhinandan Lodha, built around a single asset class: branded, plotted land.
The House of Abhinandan Lodha (HoABL) is an Indian real estate company headquartered in Mumbai, Maharashtra, founded in 2020 by Abhinandan Lodha, and as of 2024 reported operations across 16 locations in India, including Goa, Himachal Pradesh, Maharashtra, Punjab, and Uttar Pradesh. The company initially focused on land developments in the Konkan region of Maharashtra before, between 2022 and 2023, expanding its land holdings into Goa and North India, acquiring 51 acres in Ayodhya. That Uttar Pradesh expansion is the direct lineage behind HoABL L&T The Sarayu in Sadar Bazaar, Cantonment — the brand's entry into the state capital itself, rather than a pilgrimage town or coastal belt.
In January 2023, the company announced a capital expenditure plan of ₹11,000 crore to be deployed over a four-year period, and it has backed that scale with institutional capital: it formed a joint venture with HDFC Capital Advisors, investing ₹1,500 crore in plotted and low-rise developments across India. According to company reports, HoABL has a portfolio of over 1,000 acres of plotted developments, with 13 million square feet of land sold and an additional 34 million square feet in the development pipeline. A defining feature of how HoABL sells this land is process, not just location: the firm's business model utilizes a digital-only model, where all transactions are conducted through virtual platforms.
The Lucknow project sits in Sadar Bazaar within the Cantonment area, one of the city's oldest planned quarters. The project is spread over an area of 14.5 acres, and The House of Abhinandan Lodha offers land in Hoabl The Sarayu. There are around 219 units on offer, developed across 2 phases. This is an under-construction project, with possession scheduled in May 2027. Being a RERA-registered society, the project details and other important information is also available on the state RERA portal. Locally, HoABL positions Sadar Bazaar's plots on the same brand promise it applies elsewhere in its portfolio: strategically designed plots with brick work on boundary walls for a unique blend that enables a vibrant community to thrive.
Sadar Bazaar has functioned as connective tissue for Lucknow long before it became a real estate address. Sadar Bazaar is a vital bridge connecting the residents of Sultanpur Road, Rae Bareli Road, and Cantt to the main city area, which gives a plotted development here reach into several established residential catchments without sitting on the city's outer fringe. The locality also carries an active commercial identity: the market is primarily wholesale but also caters to occasional retail buyers, and owing to the volumes traded here every day, it can feel like sensory overload. Sadar Bazaar is also a parliamentary constituency, making it a hub for politics.
Connectivity is anchored by rail and metro rather than a single arterial road. The transit points closest to Hoabl The Sarayu are Sachivalaya metro station, Hussainganj metro station and Lucknow Charbagh railway station, with Sachivalaya metro station being the nearest. On social infrastructure, Cantonment Board Hospital, Suraj Multispeciality Hospital and Handa Hospital Lucknow are closest to the project location. Residents rate the wider Cantonment area favourably on liveability metrics: residents of Cantonment rated this locality at 4.2/5 in terms of connectivity, and 4.1/5 for safety.
On pricing, Cantonment remains one of Lucknow's more accessible established addresses rather than a premium micro-market. The average registry rate in Cantonment is ₹3,156 per sq ft, based on 13 transactions that happened recently in the area. That is materially below the city's newer high-growth precincts — for context, citywide property prices in Lucknow increased by approximately 5.5% in 2025, continuing the upward trend seen in previous years. The broader demand case for the city rests on infrastructure spend rather than any single project: Lucknow, rich in heritage and industries, is set to witness a massive Rs 29,000 crore infrastructure upgrade, alongside the Awadh Expressway connecting Lucknow and Kanpur over 63 km, expected to enhance inter-city mobility, and an Adani-led redevelopment at Chaudhary Charan Singh International Airport including a mega terminal, a cargo complex, and parking for 4,000 cars.
Sadar Bazaar is not HoABL's only Uttar Pradesh address. The brand's largest and most visible UP project remains The Sarayu in Ayodhya, on the banks of the Sarayu river, where property acquisitions in 2024 were made by Amitabh Bachchan at The Sarayu in Ayodhya. That project also carries a hospitality tie-up: HoABL partnered with The Leela Palaces Hotels & Resorts to develop a hotel in Ayodhya as part of The Sarayu project. The company has continued deepening its UP exposure since — it invested Rs 3,000 crore in Uttar Pradesh, including Rs 1,200 crore in Ayodhya alone, and separately acquired over 352 acres of land across Amritsar, Vrindavan, Varanasi, Shimla, Nagpur, and Khopoli near Mumbai. In Vrindavan, the brand's profile was reinforced further when, in August 2025, the company was recognized by Guinness World Records for the largest floral mosaic logo, measuring 100 square metres. HoABL L&T The Sarayu in Sadar Bazaar extends this Awadh-region presence into Lucknow itself, giving the brand a foothold in the state capital alongside its pilgrimage-town and heritage-town projects.
HoABL's core pitch across its portfolio is that land is sold as a serviced, titled product rather than a raw parcel. Every land parcel offered by The House of Abhinandan Lodha undergoes rigorous legal due diligence, and all projects are RERA-registered, with customers receiving complete legal documentation. For Sadar Bazaar specifically, that translates into a 14.5-acre, RERA-registered, two-phase layout inside an established Cantonment address, with a stated 2027 possession timeline and the metro and rail links noted above already in place rather than promised for the future.
