HoABL was founded in 2020 by Abhinandan Lodha. It initially focused on land developments in the Konkan region of Maharashtra. Between 2022 and 2023, the firm expanded its land holdings into Goa and North India, acquiring 51 acres in Ayodhya. The Punjab move came next. By late 2024, the firm reported additional investments totalling ₹3,000 crore for land acquisitions in Amritsar, Khopoli near Mumbai, Nagpur, Shimla, Varanasi, and Vrindavan. Amritsar, and specifically Raja Sansi, was not incidental to that plan — it was the anchor of HoABL's Punjab strategy.
The company now develops and manages land projects in Maharashtra (Alibaug, Anjarle, Dapoli, Khopoli, Nagpur, and Neral), Uttar Pradesh (Ayodhya and Vrindavan), Goa, Punjab (Amritsar), and Himachal Pradesh (Shimla). According to company reports, HoABL has a portfolio of over 1,000 acres of plotted developments, with 13 million square feet of land sold and an additional 34 million square feet in the development pipeline. Raja Sansi sits within that pipeline as the developer's sole Punjab project — a deliberate concentration of focus rather than a scatter-shot city listing.
HoABL's project in Raja Sansi — the HOABL Amritsar Plotted Development — follows the format the company has refined across Maharashtra, Goa, and Uttar Pradesh: a planned plotted community positioned at an infrastructure junction, delivered with legally verified titles and a managed living framework. Every land parcel offered by The House of Abhinandan Lodha undergoes rigorous legal due diligence. All projects are RERA-registered, and customers receive complete legal documentation, ensuring a fully transparent and secure buying experience.
HoABL emphasises digital-first processes, enabling plot bookings, documentation and even virtual site visits for investors — including NRIs. That operating model is particularly relevant in Amritsar, a city with one of India's most active NRI buyer pools. NRI investments in Amritsar exceeded ₹1,500 crore in 2025, with 70% focusing on luxury properties above ₹1 crore. A developer that handles documentation and site experience entirely through digital channels reduces the friction that has historically deterred diaspora buyers from plotted land.
HoABL plots do not simply sell land; the company delivers fully developed communities. With a focus on providing modern infrastructure, including well-planned roads, water supply, and electricity, the company ensures that buyers are investing in land that is ready for future development. At Raja Sansi, that infrastructure-ready approach meets a locality that is already Punjab's most connected ground address.
Sri Guru Ram Das Ji International Airport (IATA: ATQ) is an international airport serving Amritsar, Punjab, India. It is located at Raja Sansi, 11 km northwest from the city centre. The airport is the largest and busiest airport in Punjab. It is the second-largest airport in Northern India after Indira Gandhi International Airport in Delhi. The facility recorded 3.54 million passengers in fiscal year 2024–25, reflecting a 14.8% increase from the previous year.
The airport holds immense cultural and religious significance as it serves as a gateway not only to the Golden Temple but also to Lahore (Pakistan) through Attari-Wagah border. This unique positioning makes it a crucial hub for both pilgrimage tourism and cross-border connectivity in the Indian subcontinent. For a plotted development buyer, an address adjacent to an airport of this scale means the area is insulated from the neglect that can affect peripheral urban land — hospitality, logistics, and commercial activity cluster around it continuously.
The road picture is equally significant. The Delhi–Amritsar–Katra Expressway is an under-construction 670 km, 4-lane (expandable to 8 lanes) controlled-access expressway connecting Bahadurgarh near Delhi with Katra in Jammu and Kashmir. It will have a spur section which will connect Nakodar with Sri Guru Ram Das Ji International Airport located in Raja Sansi, Amritsar. Once completed, it will reduce the Delhi-Amritsar travel time to only 4 hours. The spur terminates directly at the Raja Sansi airport precinct — the same micro-market where HoABL has acquired land.
Amritsar is emerging as one of India's most promising real estate destinations in 2025. Known worldwide for the Golden Temple, this historic city is now attracting property investors with its robust market growth, strategic location, and excellent connectivity. With the government's Smart City initiative, massive infrastructure upgrades, and growing NRI interest, property prices have soared by 18% since 2023.
Average property prices have increased by 18% since 2023, with some areas like Mall Road seeing 22% growth. Rental yields range from 5–6% for residential properties to 12–15% for hospitality properties near tourist areas. For plotted land in a gateway suburb like Raja Sansi, the relevant comparison is less with apartment stock in the city core and more with the infrastructure-driven appreciation seen along expressway corridors across North India. NRIs and urban professionals are increasingly investing in weekend homes near tourism-driven corridors like the Delhi–Amritsar–Katra Expressway.
To understand what a HoABL project means in practice at Raja Sansi, the company's other locations provide useful context. HoABL formed a joint venture with HDFC Capital Advisors, investing ₹1,500 crore in plotted and low-rise developments across India. Additionally, it partnered with The Leela Palaces Hotels and Resorts to develop a hotel in Ayodhya in their The Sarayu project. These institutional partnerships — with HDFC Capital Advisors and The Leela — signal the kind of counterparty credibility that has historically been absent from India's fragmented plotted land segment.
The firm's business model utilises a digital-only model, where all transactions are conducted through virtual platforms. In 2024, property acquisitions in HoABL projects were made by Amitabh Bachchan at The Sarayu in Ayodhya and Kriti Sanon at Sol de Alibaug. The brand's pattern — identifying spiritually and infrastructurally significant locations before mainstream developer attention arrives — is precisely the logic applied at Raja Sansi, where airport adjacency, expressway terminus, and NRI-driven demand have been converging since 2022.
In 2025 HoABL announced a target to reach annual sales of ₹10,000 crore by FY30 — a target that requires the Punjab platform to perform. Amritsar is not a peripheral experiment for the company; it is a named pillar of its five-year growth case.
