The House of Abhinandan Lodha (HoABL) built its name on horizontal, plotted land rather than apartment towers. Founded in 2020 by Abhinandan Lodha, the company develops residential plotted land projects and initially focused on land developments in the Konkan region of Maharashtra. Between 2022 and 2023, the firm expanded its land holdings into Goa and North India, acquiring 51 acres in Ayodhya. In January 2023, the company announced a capital expenditure plan of ₹11,000 crore to be deployed over a four-year period. Naigaon East, on Mumbai's northern edge, is where that land-focused developer chose to build its first apartment towers.
In 2025, the company entered the vertical housing segment through its Growth Housing initiative, beginning with a residential project in Naigaon, Mumbai, in partnership with Mittal Builders. The Naigaon venture sits alongside two other vertical projects HoABL announced in the same push, an American Culture Center redevelopment in Marine Lines and a residential tower near Chowpatty, and together the three projects carry a total development potential of 3.1 million square feet, an expected ₹3,500 crore in revenue, backed by a ₹2,500 crore investment sourced via a mix of internal accruals and structured debt. Naigaon is the only one of the three sited in the extended suburbs rather than South Mumbai, marking it as HoABL's entry point into the city's mid-segment, high-density housing market.
HoABL has entered into a joint development agreement with Mittal Builders to co-develop an integrated township in Naigaon, spread across approximately 3 million square feet, with a total investment of ₹2,000 crore and an estimated gross development value of ₹3,000 crore. Planned across 11 acres, the development will encompass a total area of approximately 3 million square feet, feature over 4,600 residential units and high-street retail spaces, and will be executed in multiple phases over the next five years. Mittal Builders is not a new entrant to the locality: the company has already delivered 2 million square feet of residential space in Naigaon, housing over 2,000 families, and runs a school educating more than 2,500 students there. Mittal Builders, established in 1952, holds a land bank of nearly 70 acres in Naigaon with a cumulative development potential of 6.5 million square feet and a projected gross development value of ₹8,000 crore in Naigaon alone. For a HoABL buyer, this pairing matters: it combines a brand built on transparent, digitally-run land transactions with a builder that already has decades of on-ground execution in this specific micro-market.
Naigaon East sits in the northern outskirts of Mumbai, adjacent to the Vasai-Virar region, strategically located along the Mumbai-Ahmedabad Highway (NH-48), providing convenient access to both Mumbai and neighbouring towns like Vasai, Virar, and Palghar. The area is served by Naigaon railway station, part of Mumbai's suburban Western Line, facilitating easy commuting for residents. The joint venture announcement itself flagged the corridor's infrastructure pipeline as the reason for entering now: the development is expected to benefit from the upcoming Metro Line 13 extension between Mira-Bhayandar and Virar, the proposed Vasai–Virar–Panvel rail corridor, and feeder access to the Mumbai–Delhi Expressway. Administratively, Naigaon is governed by the Vasai-Virar Municipal Corporation and has seen steady infrastructure progress, though it still faces challenges such as water scarcity from salinity issues. For a developer moving from plotted land into dense vertical housing, a location already anchored by a working suburban rail station and a national highway, with metro and expressway links under construction, reduces the execution risk of a first vertical bet.
Naigaon East remains priced well below Mumbai's established western suburbs. As of April 2026, property prices in Naigaon East range from roughly ₹6,531 to ₹7,500 per square foot, though rates vary by tracker and by how close a project sits to the station; some trackers put average project rates closer to ₹8,500–9,900 per square foot for newer gated developments. According to NoBroker's data, property rates in Naigaon East have gone up by 58.15% compared to last year, reflecting the pace at which the corridor has re-rated as large-format township announcements have landed. On the social infrastructure side, the locality already has functioning schools and clinics rather than being a blank slate: landmarks include Don Bosco High School and Girija Mhatre English High School, with basic healthcare available at Siddharth Hospital and Janseva Hospital. This is the demand base — first-time buyers and upgrading families priced out of the core suburbs but unwilling to sacrifice a working rail commute — that HoABL's Growth Housing format is built to serve.
The Naigaon commitment is small relative to HoABL's overall land business. The company has formed a joint venture with HDFC Capital Advisors, investing ₹1,500 crore in plotted and low-rise developments across India, and partnered with The Leela Palaces Hotels & Resorts to develop a hotel in Ayodhya as part of its Sarayu project. The company develops and manages land projects across Maharashtra, Uttar Pradesh, Goa, Punjab, and Himachal Pradesh, with a portfolio of over 1,000 acres of plotted developments, 13 million square feet of land sold and an additional 34 million square feet in the pipeline. That scale, and the discipline of running RERA-compliant, digitally-tracked land parcels across 16-odd locations, is the credibility HoABL brings into a segment — dense vertical housing — where it is still a first-time builder, making the Mittal Builders partnership and its established Naigaon land bank a meaningful part of the buyer proposition.
