The House of Abhinandan Lodha (HoABL) was founded in 2020 by Abhinandan Lodha and is an Indian real estate company headquartered in Mumbai, Maharashtra, that develops residential plotted land projects. It initially focused on land developments in the Konkan region of Maharashtra before expanding its land holdings into Goa and North India between 2022 and 2023, including a 51-acre acquisition in Ayodhya. By the time it turned its attention to Rajasthan, the firm had already built a reputation around a single product type rather than a mixed portfolio: unlike traditional real estate developers who focus on constructing apartments or commercial spaces, The House of Abhinandan Lodha specializes exclusively in premium plotted land developments. Its entry into Udaipur's Lake City precinct, through the HOABL Udaipur Plotted Development, extends that same land-only approach to one of Rajasthan's most recognisable heritage cities.
In January 2023, the company announced a capital expenditure plan of ₹11,000 crore to be deployed over a four-year period, and by late 2024 it reported additional investments totaling ₹3,000 crore for land acquisitions in Amritsar, Khopoli near Mumbai, Nagpur, Shimla, Varanasi, and Vrindavan. As of 2024, HoABL reported operations across 16 locations in India, including Goa, Himachal Pradesh, Maharashtra, Punjab, and Uttar Pradesh, and its own site lists key locations across India, including cities like Jaipur, Udaipur, Vrindavan, and more, with future expansions planned in regions like Gokarna. Independent industry tracking puts the company's delivered footprint at over 352 acres of developed land, with another 900+ acres under active development across 16+ locations. The company has also brought in institutional capital to fund this pace of growth: in 2023, it formed a joint venture with HDFC Capital Advisors, investing ₹1,500 crore in plotted and low-rise developments across India.
HoABL's other launches show a consistent pattern of picking cities with a strong tourism or pilgrimage draw and improving connectivity, then building a gated, amenitised plotted layout around that draw. Udaipur offers the same combination. The city is served by Maharana Pratap Airport, a domestic airport situated at Dabok, located 22 km east of Udaipur, and a new terminal project is underway that, despite the airport's current domestic status, is constantly evolving to meet growing tourist flow, with a new, larger terminal under construction that will allow for the handling of international flights. On the ground, the city's broader connectivity picture includes air links to Delhi and Mumbai, a rail network connected to major cities including Delhi, Mumbai, and Jaipur, and road access via NH-8 and other national highways. That combination of an operational airport, rail access, and highway connectivity is the same infrastructure profile HoABL has sought out in its other markets, from Ayodhya to Nagpur.
Udaipur's appeal to a plotted-land buyer is closely tied to its position as a tourism and heritage destination. As one of India's premier tourist destinations, Udaipur draws over 1.5 million visitors annually, supporting a robust short-term rental market and a growing hospitality sector. That visitor volume has historically cushioned the local property market against broader cycles: Udaipur's real estate has shown remarkable resilience during economic fluctuations, primarily due to its strong tourism base and limited supply of premium properties. For a buyer evaluating a second-home or investment plot, this tourism-anchored demand is the underlying reason a lake-facing, heritage-linked city continues to draw interest from outside Rajasthan, echoing the same buyer logic HoABL has used to justify its bets on Ayodhya, Alibaug, and other leisure or pilgrimage markets.
Udaipur's municipal push has also been reinforcing the case for premium development around the lakes. Under the Smart City programme, the 3.4 sq km walled city area has been transformed with modern infrastructure and upgraded utility support systems, with high standards for hygiene, water, and power providing a foundation for sustainable development and improved quality of life. This civic upgrading, layered on top of the airport and highway works, is part of why land in and around the Lake City precinct has continued to draw developer interest beyond the traditional walled-city core.
Across its portfolio, HoABL sells land rather than built units, and structures each project around verified titles and a digital-first transaction process. Every land parcel offered by the company undergoes rigorous legal due diligence, and all projects are RERA-registered, with customers receiving complete legal documentation for a transparent and secure buying experience. The buying process itself is built to work for both resident and remote buyers: as a tech company within the real estate sector, HoABL offers a completely digital buying experience, and many buyers never visit the site before purchase. That approach has already attracted a geographically wide investor base for the company overall, with over 6,000 investors from 27 countries across its projects. For the HOABL Udaipur Plotted Development, this translates into a gated, planned layout in the Lake City precinct backed by the same due-diligence and documentation standard the company applies to its other launches, rather than a one-off local project built to a different playbook.
Udaipur's own plotted-land segment has been moving in tandem with the city's infrastructure push. Market observers tracking the city's fringe zones note that prices in some fringe spots have already increased from roughly ₹1,600 to around ₹2,100 per square foot over the last two to three years. Growth of this kind is generally tied to how close a plot sits to improving roads, utilities, and the airport corridor, which is the same set of factors that make a branded, professionally documented plotted layout in the Lake City precinct a distinct proposition compared with informal, undocumented land parcels elsewhere in the city.
