The House of Abhinandan Lodha (HoABL), the Mumbai-headquartered plotted-land developer founded by Abhinandan Lodha in 2020, has picked Vrindavan as one of its Uttar Pradesh addresses. By late 2024, the firm reported additional investments totaling ₹3,000 crore for land acquisitions in Amritsar, Khopoli near Mumbai, Nagpur, Shimla, Varanasi, and Vrindavan. The Vrindavan land sits inside Krishna Bhoomi, the belt of the Braj region regarded as the setting of Krishna's life, and HoABL has built its entry here around that identity rather than treating it as one more residential suburb.
This is consistent with how the company has approached other markets. Between 2022 and 2023, the firm expanded its land holdings into Goa and North India, acquiring 51 acres in Ayodhya, and it has since added Alibaug, Anjarle, Dapoli, Khopoli, Neral, and Nagpur to a portfolio that pairs cultural or coastal significance with organized, RERA-compliant plotted layouts.
The House of Abhinandan Lodha (HoABL) is an Indian real estate company headquartered in Mumbai, Maharashtra, founded in 2020 by Abhinandan Lodha, that develops residential plotted land projects. As of 2024, it reported operations across 16 locations in India, including Goa, Himachal Pradesh, Maharashtra, Punjab, and Uttar Pradesh. Unlike apartment builders, its model is plots with completed infrastructure, sold through a digital process, then handed to owners to build on their own timeline.
The scale behind this model is publicly disclosed. In January 2023, the company announced a capital expenditure plan of ₹11,000 crore to be deployed over a four-year period, and HoABL has a portfolio of over 1,000 acres of plotted developments, with 13 million square feet of land sold and an additional 34 million square feet in the development pipeline. It has also brought in institutional and hospitality partners to back individual projects: it formed a joint venture with HDFC Capital Advisors, investing ₹1,500 crore in plotted and low-rise developments across India, and it partnered with The Leela Palaces Hotels & Resorts to develop a hotel in Ayodhya in their The Sarayu project. In August 2025, the company put a public marker on its Vrindavan presence when it was recognized by Guinness World Records for the largest floral mosaic logo, 100 square metres, in Vrindavan.
HoABL's Vrindavan development is a gated plotted township of roughly 65 acres, positioned on Govardhan Road near Radha Kund, at what several project sources describe as the meeting point of the Banke Bihari Corridor, the Vrindavan Bypass, and the Yamuna Expressway link road. It sits within a few kilometres of Banke Bihari Temple, ISKCON Vrindavan, and Prem Mandir, and close to the 84-Kos Parikrama Marg, the pilgrim circuit that threads through the villages of the wider Braj region. Plot sizes across its release phases have ranged broadly between about 1,200 and 3,000 square feet, aimed at villa construction, second homes, and long-stay retreats rather than dense housing. The masterplan is reported to be designed by HCP Architects, with a clubhouse positioned as one of the largest in Vrindavan, alongside a dedicated temple space within the layout, wellness zones, sports courts, and landscaped open areas — features consistent with HoABL's approach elsewhere of pairing bare land with resort-style common infrastructure before handover.
The state's spending on Braj is the backdrop HoABL is building against. The Vrindavan Bypass, a ₹1,645 crore project spanning 15.4 km, will connect the Yamuna Expressway at Chhata to NH-19, reducing traffic pressure inside Vrindavan and allowing direct travel to Mathura, Agra, and Delhi. A separate corridor project around the Banke Bihari Temple is also underway to manage pilgrim footfall and improve access to the temple precinct. On air connectivity, the total distance from Jewar Airport to Vrindavan is approximately 75 to 90 km, with the Yamuna Expressway providing a direct, high-speed connection — a route that materially shortens the drive from Delhi NCR compared with using Delhi's existing airport.
Tourism numbers underpin why land in this corridor is being treated as a growth asset rather than a static holiday-home market. Vrindavan is a city with 5,500+ temples visited by millions of devotees each year, and industry estimates cited for the region point to tourist footfall rising from 2.5 crore in 2024 to a projected 6.2 crore by 2030. For a branded-land buyer, that combination of a fixed pilgrimage base, an expanding airport link, and a funded bypass and corridor programme is the argument for entering a plotted, gated product rather than unorganized agricultural or village land on the town's fringes.
HoABL's Vrindavan project has moved through pre-launch and early construction phases since mid-2025, with land levelling, boundary demarcation, and internal road work reported as the current stage of development. As with any project at this stage, RERA registration and final pricing are matters to confirm directly with the developer's sales channel rather than through third-party listings, several of which cite differing acreage, unit counts, and price points for what appear to be different release phases or plot collections. What is consistent across sources is the location logic: a branded, boundary-walled plotted layout inside Krishna Bhoomi, built to the same land-only, infrastructure-first template HoABL has used in Ayodhya, Alibaug, Goa, and Nagpur.
