The House of Abhinandan Lodha (HoABL) was founded in 2020 by Abhinandan Lodha and is headquartered in Mumbai, operating as the real estate platform of Abhinandan Ventures. The House of Abhinandan Lodha (HoABL) is an Indian real estate company headquartered in Mumbai, Maharashtra, and develops residential plotted land projects. The company is explicit that despite the shared surname, House of Abhinandan Lodha has been established in 2020 and is not, in any manner, associated with Lodha or Lodha Group. Its business began close to Mumbai and has since fanned out nationally: it initially focused on land developments in the Konkan region of Maharashtra, and between 2022 and 2023 expanded its land holdings into Goa and North India, acquiring 51 acres in Ayodhya. As of 2024, it reported operations across 16 locations in India, including Goa, Himachal Pradesh, Maharashtra, Punjab, and Uttar Pradesh. Jaipur figures among the cities the company itself lists as part of its operating footprint, alongside Udaipur and Vrindavan, as it pushes into Rajasthan's plotted-land demand.
In January 2023, the company announced a capital expenditure plan of ₹11,000 crore to be deployed over a four-year period to acquire and develop land parcels across the country. HoABL has a portfolio of over 1,000 acres of plotted developments, with 13 million square feet of land sold and an additional 34 million square feet in the development pipeline. The company runs on a digital-only model, where all transactions are conducted through virtual platforms, a distinction from the site-office-driven plot sales typical of Rajasthan's local colonizer market. High-visibility buyers have followed the brand into its flagship launches — in 2024, property acquisitions in HoABL projects were made by Amitabh Bachchan at The Sarayu in Ayodhya and Kriti Sanon at Sol de Alibaug — underlining the aspirational positioning the brand carries into every new city, including Jaipur.
HoABL's stated method is to identify corridors ahead of infrastructure completion rather than after. Jagatpura, in south Jaipur, matches that thesis on several counts. Jagatpura is a mid-segment locality in South Jaipur, dominated by apartments, followed by land parcels, nearly 8 km from Jaipur International Airport via Sanganer Road, with easy access to major business centres such as World Trade Park and Gaurav Towers within 10 km, and nearness to NH 21 and NH 52. The locality also sits close to Sitapura Industrial Area employing thousands, connects seamlessly to major highways through Ring Road networks, and benefits from the Jagatpura Elevated Corridor easing traffic toward Tonk Road. Road connectivity is reinforced further by the wider network: the Jaipur-Ajmer Expressway and the Jaipur-Agra Highway further enhance its connectivity, making commuting seamless for residents.
A second, slower-moving driver is the metro. The Jaipur Metro Phase II (Rs 12,000 crore) will connect key areas like Sitapura and Ambabari, boosting intra-city access, and Jagatpura is repeatedly named among the corridors expected to benefit once construction timelines firm up. This combination — an existing employment base at Sitapura, airport proximity, and a metro line on the drawing board — is the same profile HoABL has sought out in its other North India entries, where it buys ahead of a locality's full build-out rather than into an already-saturated one.
Jagatpura's plotted-land segment, the category HoABL specialises in, has moved noticeably over the past several years. Land rates in Jagatpura, Jaipur are around Rs 4600-9450 per sq ft, with average land rates in Jagatpura, Jaipur at ₹7800 per sq ft. Appreciation has been sharper in land than in built apartments: land rates in Jagatpura, Jaipur changed by 17.3% in the last 1 year, 56.0% in the last 3 years, 126.1% in the last 5 years, and 178.6% in the last 10 years. Apartment pricing in the same locality sits lower and moves more gradually, with an average asking price of ₹4,865 per sq ft, with quarterly rates fluctuating from ₹4,724 in March 2025 to ₹4,876 by December 2025. The gap between land and built-up appreciation is precisely the arbitrage HoABL's branded-plot model is built to capture — buyers acquire serviced land ahead of the apartment cycle rather than a finished unit at the top of it.
Demand-side fundamentals support continued absorption: Jaipur International Airport is a short drive away, making it ideal for frequent flyers, and Sitapura Industrial Area is a growing employment hub, increasing rental demand. Civic authorities have also kept plotted supply active in the district — the Jaipur Development Authority (JDA) extended the last date of submitting applications for two residential schemes, Atal Vihar Yojana and Govind Yojana, till February 7, 2025 — evidence that both public and private plotted inventory continue to be released in and around this belt.
HoABL positions itself around a small set of consistent promises across every city it enters: verified titles, a fully digital transaction process, and land packaged as a long-hold asset rather than a speculative flip. The company states that every land parcel offered for sale possesses a verified, clear title that is entirely free from any legal disputes or encumbrances. The brand describes itself as a luxury real estate brand that specialises in acquiring large land parcels and transforming them into strategically located, high-value plotted developments, focused on making land ownership in India aspirational, secure and future-ready. For a Jagatpura buyer, that translates into a plotted asset in a locality where airport access, an industrial employment base, and a metro extension are all already in motion — the underlying reasons HoABL cites for entering a market in the first place, rather than reasons discovered after the fact.
