The House of Abhinandan Lodha (HoABL) is a Mumbai-headquartered land developer founded in 2020 by Abhinandan Lodha, who built the company exclusively around plotted, branded land rather than constructed apartments. Founded in 2020 by Abhinandan Lodha, the company develops residential plotted land projects, and as of 2024 it reported operations across 16 locations in India, including Goa, Himachal Pradesh, Maharashtra, Punjab, and Uttar Pradesh. Vrindavan, within Mathura's Braj Bhoomi, entered this map in November 2024, when HoABL announced a fresh push into six new cities. The company acquired over 352 acres across Amritsar, Vrindavan, Varanasi, Shimla, Nagpur, and Khopoli near Mumbai for a stated Rs 3,000 crore investment. Of that parcel, the corporation purchased over 60 acres in Vrindavan specifically, alongside similar-sized acquisitions in Nagpur, Varanasi, Amritsar and Shimla. Abhinandan Lodha, the founder, is the younger son of billionaire Mangal Prabhat Lodha, founder of the Mumbai-based Lodha Group, while his elder brother Abhishek Lodha runs the BSE-listed Macrotech Developers, with Abhinandan carving out a separate plotted land development business.
HoABL's project in this market is Vrindavan Global, positioned by the developer's own site as a premier RERA-compliant residential plotted township in the heart of Braj Bhoomi. It offers 1,250 to 3,000 sq. ft. luxury villa plots, blending Vrindavan's heritage with modern infrastructure across a 65-acre, 500-plus-plot layout designed for villas and second homes. The site sits at the Radha Kund junction, with demarcated boundaries, clear titles, and Vastu-compliant layouts, and is positioned near Banke Bihari Temple and the 84-Kos Parikrama Marg. On the amenity side, the township is planned with 50-plus amenities including a clubhouse measuring roughly 7,800 sq. m., alongside wellness zones and landscaped open areas that HoABL has used as a signature across its other plotted townships in Ayodhya, Goa and Alibaug.
| Attribute | Detail |
|---|---|
| Developer | The House of Abhinandan Lodha (HoABL) |
| Township | Vrindavan Global |
| Extent | Approximately 65 acres |
| Plots | 500+ plots, sized roughly 1,250-3,000 sq. ft. |
| Nearby landmarks | Banke Bihari Temple, ISKCON Vrindavan, Prem Mandir, Radha Kund |
| Key roads | NH-19/NH-44, Yamuna Expressway, 84-Kos Parikrama Marg |
HoABL's timing in Vrindavan lines up with one of Uttar Pradesh's larger regional infrastructure programmes. A long-term development plan backed by over Rs 32,000 crore of investment across the Braj region covers roads, sanitation, tourism infrastructure and heritage conservation through 2041. Within that plan, the Banke Bihari Corridor has moved from proposal to execution: the Uttar Pradesh government passed an ordinance to speed up the Rs 500 crore Banke Bihari Corridor project in Vrindavan, and the plan, spread over 5 acres, involves redevelopment of 325 properties to create a two-storey corridor with three entry routes, a new suspension bridge over the Yamuna, a 6-kilometre greenfield expressway, and a 16.75-kilometre bypass designed to decongest the temple area. The Supreme Court cleared the way for this work in 2025, permitting the State of Uttar Pradesh to implement the scheme in its entirety. For a land buyer, this is the backdrop against which HoABL frames Vrindavan Global — a branded, gated plot product placed close to a temple town undergoing a state-funded corridor and bypass upgrade rather than an unplanned pilgrim settlement.
Access to the Vrindavan Global site runs through the region's existing and upcoming road network. The site sits within reach of the improving Vrindavan road network, the Yamuna Expressway, and the upcoming Noida International Airport at Jewar, connecting owners both inward to Vrindavan's daily religious life and outward to Delhi NCR and Agra. Access via the Yamuna Expressway links the project to Delhi in roughly two and a half hours, with the Jewar Airport further shortening travel time for owners and visiting family. Locally, the property is also accessible from Mathura Railway Station, about a 30-minute drive, and Agra, about an hour away, along the Delhi-Agra Highway (NH-19) corridor.
Vrindavan Global fits inside HoABL's broader Uttar Pradesh commitment rather than standing as an isolated launch. The project is part of the House of Abhinandan Lodha's broader Uttar Pradesh push, supported by a stated capital commitment of around Rs 3,000 crore across Ayodhya, Amritsar, Shimla and Vrindavan. That places Vrindavan alongside the company's Ayodhya plotted development — its first major North Indian land bet — as one of two spiritually anchored townships in the state. The pull for buyers is largely the underlying pilgrim economy: Vrindavan sits close to ISKCON Temple, Prem Mandir, and Banke Bihari Temple, in a city with 5,500-plus temples visited by millions of devotees each year. HoABL's own project pages describe the plots as freehold and Vastu-aligned, sized for villa construction rather than apartment towers, which keeps the product consistent with the company's stated identity as a plotted-land specialist rather than a builder of multi-storey housing.