The House of Abhinandan Lodha (HoABL) is a Mumbai-headquartered real estate company founded in 2020 by Abhinandan Lodha. For most of its existence, the firm built its identity on one clear proposition: acquiring large land parcels and transforming them into strategically located, high-value plotted developments. By 2024 it reported operations across 16 locations in India, including Goa, Himachal Pradesh, Maharashtra, Punjab, and Uttar Pradesh. Projects such as The Sarayu in Ayodhya, Sol de Alibaug on the Konkan coast, and a 130-acre community in Goa defined this horizontal chapter of the business.
HoABL has now announced a strategic entry into Mumbai's vertical real estate market with an investment of ₹2,500 crore across three landmark projects — a significant shift from horizontal developments to high-rise constructions. The timing of this expansion aligns with the expiration of a non-compete agreement with Macrotech Developers in 2022. Of the three Mumbai projects, the one at Girgaon Chowpatty is the purely residential bet — chosen not for affordability or scale, but for one of the tightest, most irreplaceable addresses in the city.
The Chowpatty Residential Project is located near Girgaon Chowpatty and is designed to offer around 50,000 sq ft of luxury living space, capitalising on its prime location and scenic surroundings. All three Mumbai projects, including this one, are scheduled to launch from Q2 of FY 2025-26, with a five-year development window. Across the three sites, HoABL is targeting ₹3,500 crore in revenue from its vertical portfolio, backed by ₹2,500 crore in investment sourced via a mix of internal accruals and structured debt.
At 50,000 sq ft, the Chowpatty project is deliberately boutique — a building whose value proposition rests on address, view, and scarcity rather than volume. This is consistent with HoABL's positioning across its broader portfolio, where cutting-edge technology, AI-driven cost optimisation, and a digital-first sales approach have attracted a new generation of investors, with over 50% of its clientele being young professionals in their 30s.
Girgaon Chowpatty sits at the northern tip of Marine Drive — Queen's Necklace — where South Mumbai's most recognisable waterfront meets a neighbourhood that has historically housed old Mumbai families rather than glass towers. That supply constraint is structurally entrenched. In premium zones like South Mumbai, land scarcity continues to keep prices elevated and supply constrained. The average registry rate in Chowpatty currently stands at approximately ₹38,048 per sq ft, a figure that reflects existing stock rather than new-build luxury.
The area's transport infrastructure has changed materially in the last two years. Girgaon has a dedicated station on the Aqua Line of Mumbai Metro, which links the neighbourhood to key Central Mumbai hubs, while Mumbai Central Railway is barely 2 km from the locality. More significantly for long-term capital values, the Mumbai Coastal Road has altered the physical geography of this stretch. The Coastal Road includes 2.07 km twin tunnels connecting Girgaon Chowpatty and Priyadarshini Park; a tunnel was specifically selected over a sea link to preserve the heritage, look, and feel of this place. Phase 1 of the Coastal Road — Marine Drive to Worli — has already reduced travel time from 40 to 12 minutes, a cut of around 70%.
A 7.5 km Marine Drive-like promenade, featuring jogging tracks, seating areas, and green spaces, is set to stretch from Priyadarshini Park to Worli. This public-realm upgrade runs directly past Girgaon Chowpatty and adds a new dimension of liveability to the waterfront for anyone owning on or near it. The key commercial hubs of Nariman Point and Lower Parel are within 5 km of Girgaon, placing the project squarely within the commute radius of South Mumbai's two most active office districts.
The Chowpatty project is one leg of a three-site Mumbai strategy. In November 2024, HoABL acquired the American Center property at Marine Lines, Mumbai, for ₹56 crore — a commercial redevelopment that positions the company within walking distance of the Chowpatty site. In 2025, HoABL also entered the vertical housing segment through its Growth Housing initiative, beginning with a residential project in Naigaon, Mumbai, in partnership with Mittal Builders. The Naigaon project covers over 3 million sq ft and is being developed into an integrated high-rise township with retail streets, residential towers, and lifestyle amenities.
Taken together, these three sites demonstrate a deliberate geography: South Mumbai for ultra-premium boutique residential (Chowpatty), South Mumbai for commercial repositioning (Marine Lines), and the northern suburbs for township-scale growth housing (Naigaon). The Chowpatty project is the sharpest expression of HoABL's ambition at the top of the value curve.
According to company reports, HoABL has a portfolio of over 1,000 acres of plotted developments, with 13 million square feet of land sold and an additional 34 million square feet in the development pipeline. In January 2023, the company announced a capital expenditure plan of ₹11,000 crore to be deployed over a four-year period. That horizontal foundation — built on sites in Alibaug, Dapoli, Neral, Ayodhya, Goa, Amritsar, and Shimla — gives the company the financial and operational base from which to mount its Mumbai vertical push.
The firm's business model utilises a digital-only approach, where all transactions are conducted through virtual platforms. Every land parcel offered undergoes rigorous legal due diligence; all projects are RERA-registered, and customers receive complete legal documentation. That process discipline, established across horizontal plotted projects, is being carried into the vertical segment at Chowpatty.
Buyers considering the HoABL Chowpatty Residential Project are not choosing between competing towers in a suburban cluster. They are choosing between owning a new-build apartment on one of Mumbai's most photographed waterfronts or not owning one at all — because the supply of such apartments is structurally finite. Luxury segments in South Mumbai have experienced stronger price growth, with values appreciating by 10–12% annually in prime locations. The Coastal Road infrastructure, now operational, has removed the one practical friction that made this part of South Mumbai feel disconnected from Bandra and Lower Parel.
For HoABL, Chowpatty is the developer's proof-of-concept that its vertical ambitions can hold their own at the most demanding price points in the country. A 50,000 sq ft building here is not a volume play. It is a statement about where the company's vertical chapter begins.