The House of Abhinandan Lodha (HoABL) is a Mumbai-headquartered land development company. The House of Abhinandan Lodha (HoABL) is an Indian real estate company headquartered in Mumbai, Maharashtra, founded in 2020 by Abhinandan Lodha, and it develops residential plotted land projects. Rather than building apartment towers, the firm's model is centred on acquiring large land parcels, developing roads, utilities and clubhouses on them, and selling plots to end users and investors under a branded, RERA-registered framework. Unlike traditional real estate developers who focus on constructing apartments or commercial spaces, The House of Abhinandan Lodha specializes exclusively in premium plotted land developments.
What makes HoABL's expansion pattern relevant to a temple town like Ambaji is the company's explicit strategy of following India's pilgrimage and heritage circuits. The House of Abhinandan Lodha curates residential land across high-growth corridors in India coastal retreats, spiritual cities, infrastructure hubs, and leisure destinations. That thesis is already visible on the ground: between 2022 and 2023, the firm expanded its land holdings into Goa and North India, acquiring 51 acres in Ayodhya, and it has since layered in Vrindavan and Varanasi. By late 2024, the firm reported additional investments totaling ₹3,000 crore for land acquisitions in Amritsar, Khopoli near Mumbai, Nagpur, Shimla, Varanasi, and Vrindavan. Ambaji, one of Gujarat's most visited Shakti Peeth destinations, sits squarely in the category of "spiritual cities" that this playbook targets.
HoABL's pilgrimage-town bets are not isolated experiments; they sit within a much larger capital programme. In January 2023, the company announced a capital expenditure plan of ₹11,000 crore to be deployed over a four-year period. By the numbers, HoABL has delivered over 352 acres of developed land and currently has another 900+ acres under active development across 16+ locations. According to company reports, HoABL has a portfolio of over 1,000 acres of plotted developments, with 13 million square feet of land sold and an additional 34 million square feet in the development pipeline. The company also carries name recognition beyond real estate circles: in 2024, property acquisitions in HoABL projects were made by Amitabh Bachchan at The Sarayu in Ayodhya and Kriti Sanon at Sol de Alibaug.
The founder's own background traces to one of India's larger listed developers. Abhinandan Lodha is the younger son of billionaire businessman Mangal Prabhat Lodha, founder of Macrotech Developers, and while his elder brother Abhishek runs the publicly-listed Macrotech Developers, Abhinandan established The House of Abhinandan Lodha in 2020. HoABL now operates under its own identity, distinct from the Lodha Group name.
Ambaji lies within Danta Taluka of Banaskantha district, in Gujarat's northernmost corner. Ambaji, a famous pilgrimage place of Gujarat, is situated on the border of the states of Gujarat and Rajasthan near Abu Road, in the Danta Taluka of Banaskantha District, on the hills of Arasur Parvat in Ambica forest. It is one of India's most venerated Shakti Peethas: Ambaji is in fact one of the Fifty-One ancient Shakti Piths, the main centre of cosmic power in India. The town itself is compact — at the last census, Ambaji had a population of 17,753 — but its pilgrim footfall runs into the millions annually.
What changes the investment calculus for Ambaji right now is a large, state-backed redevelopment. The Gujarat Government has unveiled a ₹1,632 crore master plan to redevelop the iconic Ambaji Temple complex and its surrounding sacred sites with a 50-year forward-looking vision. A major highlight is the creation of the Shakti Corridor, connecting the Ambaji Temple, Gabbar Parvat, and Mansarovar through an integrated pathway. The plan is being executed in phases: the first phase, worth approximately ₹950 crore, begins soon, while the second phase will focus on further development of the Gabbar Temple, the Ambaji Temple and Mansarovar area, and the Sati Sarovar, with a projected investment of ₹682 crore. Chachar Chowk, the temple's main courtyard, will be expanded threefold as part of pilgrim-facility upgrades. This is precisely the kind of state-anchored infrastructure catalyst that has historically preceded HoABL's entry into a spiritual town elsewhere — Ayodhya's Ram Mandir corridor being the clearest parallel.
Ambaji's road and rail links, while modest in scale compared to metro India, are established and multi-directional. Ambaji can be reached through Himatnagar road connected with National Highway No.8 (Mumbai to Delhi), and via the other road that passes through Palanpur and Danta connecting with State Highway SH 56. The town sits at a distance of approximately 65 kilometres from Palanpur, 45 kilometres from Mount Abu, and 20 kilometres from Abu Road, near the Gujarat-Rajasthan border. Rail access runs through the region's hub: the nearest railway station is at Abu Road, which has direct broad-gauge rail links to cities including Ajmer, Mumbai, Jaipur, Jodhpur, Delhi, and Pune. By air, the nearest international airport is Sardar Vallabhbhai Patel International Airport, Ahmedabad, about 179 kilometres from Ambaji Temple Town.
Within Danta Taluka, the geography is defined by the Aravalli range. Danta lies about 150 km north of Ahmedabad city, on the border of Gujarat with Rajasthan. The Aravalli hills surround the Ambaji town, giving the locality a hill-station-adjacent character that is unusual for a Gujarat pilgrimage centre and distinguishes it from the flatter plains towns elsewhere in the state.
Land economics in temple towns typically move on footfall and state capital expenditure rather than conventional urban job growth — which is the exact demand driver HoABL has built its brand on in Ayodhya and is now extending toward Vrindavan and Varanasi. The projects in Varanasi and Vrindavan are being developed along the lines of the company's Ayodhya project. The same reasoning applies to Ambaji: a temple town undergoing a multi-decade government redevelopment plan, with a defined pilgrim base and improving last-mile infrastructure, fits the profile HoABL has repeatedly targeted.
For a buyer evaluating HoABL in this kind of location, the company's stated process is consistent across its geographies. Every land parcel undergoes rigorous legal due diligence, and all projects are RERA-registered, ensuring customers receive complete legal documentation for a fully transparent and secure buying experience. Customers can purchase land entirely online, with many buyers never visiting the site before purchase — a digital-first approach the company applies uniformly, whether the underlying land sits on the Konkan coast, the banks of the Sarayu, or the foothills around a Shakti Peeth.
Ambaji's appeal to a HoABL-style land buyer rests on three overlapping factors: its status as one of Gujarat's most visited pilgrimage sites, a freshly sanctioned state redevelopment budget running into thousands of crores, and its location within a taluka still characterised by low built density and Aravalli hill terrain. Connectivity includes bus services to several parts of the country, train connections from the nearest railway station at Palanpur Junction, and air connections available from Ahmedabad or Deesa airport. Together with the social infrastructure already present in the area — schools such as AGP High School, Adarsh Nivasi Secondary School, Bal Mandir, Carmel English High School, and L J Thakur English Medium School — this gives Ambaji the basic civic layer a plotted development typically needs before a branded developer commits capital at scale.
