The House of Abhinandan Lodha (HoABL) is a Mumbai-headquartered real estate company founded in 2020 by Abhinandan Lodha, focused exclusively on residential plotted land projects. In just four years, it reported operations across 16 locations in India, including Goa, Himachal Pradesh, Maharashtra, Punjab, and Uttar Pradesh. The firm initially focused on land developments in the Konkan region of Maharashtra, then expanded into Goa and North India between 2022 and 2023, acquiring 51 acres in Ayodhya. Vrindavan followed as a natural extension of that Uttar Pradesh arc — a second sacred city in the Braj region, where HoABL has since committed significant capital.
By late 2024, the firm reported additional investments totalling ₹3,000 crore for land acquisitions in Amritsar, Khopoli, Nagpur, Shimla, Varanasi, and Vrindavan. According to company reports, HoABL has a portfolio of over 1,000 acres of plotted developments, with 13 million square feet of land sold and an additional 34 million square feet in the development pipeline. That track record spans Maharashtra (Alibaug, Anjarle, Dapoli, Khopoli, Nagpur, and Neral), Uttar Pradesh (Ayodhya and Vrindavan), Goa, Punjab (Amritsar), and Himachal Pradesh (Shimla).
Two structural decisions define how HoABL operates. First, every land parcel undergoes rigorous legal due diligence, all projects are RERA-registered, and customers receive complete legal documentation. Second, the firm uses a digital-only model, where all transactions are conducted through virtual platforms — a format that has proven particularly useful for NRI buyers and diaspora devotees purchasing in Vrindavan from abroad. In 2023, HoABL formed a joint venture with HDFC Capital Advisors, investing ₹1,500 crore in plotted and low-rise developments across India — an institutional partnership that adds an additional layer of financial credibility to its projects.
Located at the heart of India's emerging Spiritual Economic Zone, Codename S.E.Z. Vrindavan is a 65-acre premium plotted development featuring what HoABL positions as the world's only sensorial branded land. The project is formally named HoABL Navratna at Vrindavan Global — the Navratna reference drawing from the sacred temple concept celebrating the nine roops of Lord Krishna. The 65-acre development draws design inspiration from the peacock, symbolising Krishna's grace.
Positioned within Vrindavan's emerging Spiritual Economic Zone, the township offers premium residential plots surrounded by landscaped gardens, meditation spaces, wellness zones, themed experiences, and one of the region's largest clubhouses. The HoABL Vrindavan experience is anchored by a 1 lakh+ sq. ft. clubhouse with professional hospitality services by Miros. The development features 40% open spaces — the highest across all developments by the builder.
Plot configurations range from compact to expansive: the development features 140 sq. metre (1,506 sq. ft.) land parcels designed for spiritual living, community-focused planning, and long-term land ownership. With curated infrastructure, landscaped open spaces, sensory gardens, and over 40 lifestyle amenities, the development caters to buyers seeking investment and second-home opportunities. Entry pricing begins at ₹1.51 crore (all-inclusive) for a 140 sq. metre plot, as published by verified channel partners.
The project is described as Vrindavan's only sensorial branded land development, crafted by HCP — the architects behind India's new Parliament building — where every element is designed to be felt, not just seen. Among the named lifestyle zones within the estate are Raas Nikunj, Maan Sarovar, Manoranjan Vatika, Kreeda Kendra, and Dhyan Nivas, providing areas for reflection, recreation, festivals, and mindful activities.
HoABL Vrindavan Global is situated in Braj Bhoomi, Mathura. Located at the strategic Radha Kund junction, the plotted development features demarcated boundaries, clear titles, and Vastu-compliant layouts. The site is near ISKCON Temple, Prem Mandir, and Banke Bihari Temple in Vrindavan, a city with 5,500+ temples visited by millions of devotees each year.
The precise positioning along the 84-Kos Parikrama Marg matters for two audiences at once: those drawn by the pilgrimage circuit and those tracking land appreciation. Strategically located near Banke Bihari Temple and the 84-Kos Parikrama Marg, the project ensures 100% legal clarity. An upcoming Mathura–Vrindavan Metro extension will provide fast, comfortable intra-city access to major temples and destinations.
Vrindavan is just 2.5 hours from Delhi via the Yamuna Expressway and 1.5 hours from the upcoming Jewar International Airport, offering seamless connectivity to NCR and beyond. Strategically placed to tap into the Delhi-Agra-Jaipur global tourism circuit, Vrindavan gains from NH44, NH530B, Yamuna Expressway, and Jewar International Airport. By rail, the property is accessible from Mathura Railway Station (30-minute drive) and Agra (1 hour).
The first phase of Noida International Airport at Jewar was inaugurated by the Prime Minister on 28 March 2026, making that air connection an operational reality rather than a future projection for buyers evaluating Vrindavan today.
Vrindavan's real estate story is inseparable from a concentration of public investment that has few precedents in tier-2 spiritual cities. Major investments transforming the region include a ₹1,645 crore bypass road easing city congestion, a ₹5,000 crore 84-Kos Parikrama Marg linking the Braj spiritual circuit, and a ₹600 crore Banke Bihari Corridor enhancing pilgrim movement and experience.
The UP government's Braj Vision 2041 is a long-term masterplan proposing to invest ₹32,000 crore in transforming the Braj region. Separately, one of the distinctive proposals in the YEIDA Master Plan 2041 is the Raya Heritage City near Mathura, whose first phase covers 753 acres with an investment of ₹7,200 crore on a PPP model. That vision connects the heritage and spiritual identity of Mathura-Vrindavan to a modern urban development model.
The demand side of the equation is already moving. Vrindavan is poised for growth with tourist footfall rising from 2.5 crore in 2024 to a projected 6.2 crore by 2030. As the spiritual capital within the Delhi-Agra-Jaipur Tri-vision Gateway, it taps into both domestic and global circuits, fuelling Uttar Pradesh's $1 trillion economy vision. The Braj region has also been nominated for UNESCO World Heritage status.
HoABL's own Uttar Pradesh playbook sheds light on what branded plotted development can do in a spiritually significant city. In Ayodhya, HoABL partnered with The Leela Palaces Hotels and Resorts to develop a hotel as part of their The Sarayu project. That project demonstrated an appetite among institutional hospitality brands to co-locate with HoABL townships — a pattern buyers in Vrindavan can use as a reference point for what a mature HoABL estate looks like at scale.
Vrindavan's land market has historically been fragmented, with title clarity and layout standards varying significantly across privately transacted parcels. HoABL's entry addresses that gap directly. Unlike unorganised local land, these gated estates provide 24/7 security, internal paved roads, and sustained upkeep, establishing these plots as the region's benchmark for secure land investment.
Unlike traditional developers, HoABL provides tech-enabled services including digital bookings, verified documents, and real-time updates. Their digital-first platform ensures that NRIs can invest in Indian land from anywhere in the world with complete confidence — directly relevant in Vrindavan, where a substantial share of buyers are diaspora members seeking a spiritual anchor property in India.
The Navratna product within the S.E.Z. township is designed for three distinct buyer types: spiritual seekers, second-home buyers, and long-term investors — segments that, in Vrindavan, often overlap. Underground facilities, rainwater harvesting, EV charging stations, and electronic ownership facilities reflect a sense of concern for technology and sustainability that distinguishes the development from the conventional plotted stock in Mathura district.