The House of Abhinandan Lodha (HoABL) built its reputation on branded, plotted land across Alibaug, Goa, Ayodhya, and a dozen other destinations, deliberately staying out of high-rise construction for years. This was in part because Abhinandan Lodha operated under a non-compete agreement with his elder brother Abhishek Lodha's Macrotech Developers from 2017 to 2022. Once that restriction lifted, the company's move into vertical housing was calculated rather than opportunistic, and Borivali East, sitting on the Western Railway line adjacent to the fast-developing Naigaon belt, is one of the three locations chosen for that debut.
The House of Abhinandan Lodha (HoABL) is an Indian real estate company headquartered in Mumbai, founded in 2020 by Abhinandan Lodha, focused on developing residential plotted land projects. As of 2024, it reported operations across 16 locations in India, including Goa, Himachal Pradesh, Maharashtra, Punjab, and Uttar Pradesh. It initially focused on land developments in the Konkan region of Maharashtra before expanding into Goa and North India between 2022 and 2023, including acquiring 51 acres in Ayodhya. In January 2023, the company announced a capital expenditure plan of ₹11,000 crore to be deployed over a four-year period. According to company reports, HoABL has a portfolio of over 1,000 acres of plotted developments, with 13 million square feet of land sold and an additional 34 million square feet in the development pipeline. Founded in 2020, HoABL has completed four plotted development projects totalling around 15 million sq ft and is now expanding into vertical housing. In 2025, the company entered the vertical housing segment through its Growth Housing initiative, beginning with a residential project in Naigaon, Mumbai, in partnership with Mittal Builders. Borivali East is the doorstep to that Growth Housing corridor, positioned on the same Western Railway stretch as the Naigaon site and marketed by HoABL as part of the same growth vector.
HoABL did not enter high-rise construction alone. The company announced its entry into the vertical real estate sector with an investment of ₹2,500 crore across three projects in April 2025, after operating exclusively in horizontal, plotted real estate since its inception. The largest of the three is the joint development with Mittal Builders. Mittal Builders partnered with HoABL to develop an 11-acre housing project in the Naigaon-Borivali stretch of the Mumbai Metropolitan Region, with a planned investment of ₹2,000 crore, launching in Q2 FY26 and expected to yield over ₹3,000 crore in Gross Development Value over three to five years, including more than 4,600 apartments and high-street retail. The township spans approximately 3 million square feet and is designed to evolve into a self-sustained urban ecosystem, delivered in phases over the following five years. Mittal Builders is not a newcomer to this stretch. Founded in 1952, the firm has a portfolio exceeding 50 million square feet across more than 2,000 buildings in Mumbai, Thane, Pune, Delhi, Bangalore, Hyderabad, and Nagpur, and has already delivered 2 million square feet of residential space in the area, housing over 2,000 families alongside a school educating more than 2,500 students. That existing civic footprint, paired with HoABL's brand and digital sales infrastructure, is the basis of the joint venture.
HoABL and Mittal Builders have pointed to specific infrastructure triggers behind the site selection. The development is expected to benefit from the upcoming Metro Line 13 extension between Mira-Bhayandar and Virar, the proposed Vasai-Virar-Panvel rail corridor, and feeder access to the Mumbai-Delhi Expressway. Driven by improving infrastructure, high commuter connectivity, and rising affordability pressures in core Mumbai, the belt is emerging as a high-potential corridor for residential development. For a Borivali East buyer specifically, the area sits within reach of a second, larger road upgrade. The Thane-Borivali Twin Tunnel, an approximately 11.84 km underground road corridor connecting Ghodbunder Road in Thane to the Western Express Highway in Borivali, will pass beneath Sanjay Gandhi National Park and is designed to cut travel congestion between the eastern and western sides of the region. On the metro front, the operationalization of Metro Lines 2A and 7 has already reduced travel duration between the western suburbs and commercial districts such as Andheri, BKC, and Lower Parel, from around 90 minutes to approximately 30-40 minutes.
Borivali East has grown on the back of its road and rail access rather than any single landmark project. Its proximity to the Western Express Highway made it accessible to Mumbai's central suburbs and helped establish it as a recognised business belt, with the highway and western railway connectivity as its main physical infrastructure components. Development in the locality has not encroached on the surrounding natural space, which includes the Sanjay Gandhi National Park and several maintained parks and gardens. On pricing, average flat rates in Borivali East stood around ₹29,200 per square foot, with prices moving 1.2% over the last one year, 11.7% over three years, 21.9% over five years, and 41.4% over ten years. A 1 BHK flat is priced in the range of ₹90 lakh to ₹1.25 crore, while a 2 BHK ranges between ₹1.5 crore and ₹2.27 crore. At the top of the market, premium societies such as Sky City by Oberoi Realty command around ₹49,300 per square foot and Sunteck Signia High around ₹41,700 per square foot, giving a sense of the ceiling this micro-market has already established. This is the price backdrop against which HoABL's mid-segment Growth Housing format is positioned.
The Naigaon-Borivali township is aimed at the affordable-to-mid-income housing segment, a deliberate departure from HoABL's earlier plotted-land clientele of second-home and land investors. For a buyer, this translates into a few practical distinctions from a typical Borivali East launch: the project is being delivered through a joint development structure rather than a single-developer build, it carries the scale of a township rather than a standalone tower, and it draws on Mittal Builders' decades of local execution in the immediate neighbourhood alongside HoABL's brand and digital-led sales process. The project is slated for launch in the second quarter of the financial year 2026 and will be delivered in a phased manner over the following five years. For families and investors evaluating Borivali East, the calculus is less about a single building and more about entering a stretch of the western suburbs where an established local builder and a national branded developer are jointly staking a multi-year, multi-phase bet.
