The House of Abhinandan Lodha (HoABL) is an Indian real estate company headquartered in Mumbai, Maharashtra, founded in 2020 by Abhinandan Lodha, and the company develops residential plotted land projects. As of 2024, it reported operations across 16 locations in India, including Goa, Himachal Pradesh, Maharashtra, Punjab, and Uttar Pradesh. By late 2024, the firm reported additional investments totaling ₹3,000 crore for land acquisitions in Amritsar, Khopoli near Mumbai, Nagpur, Shimla, Varanasi, and Vrindavan. Amritsar's share of that push is specific rather than symbolic: the company acquired 45 acres of land in Amritsar as part of the same round of city entries that included Varanasi, Nagpur, Khopoli and Shimla.
This is not HoABL's first attempt at a religious-and-heritage tourism city. Cities like Vrindavan, Varanasi, and Amritsar attract large numbers of tourists, and the developer's Amritsar acquisition sits inside the same wave of purchases that followed its widely reported Ayodhya project. Track record from that project has shaped how the brand is positioned nationally: in 2024, property acquisitions in HoABL projects were made by Amitabh Bachchan at The Sarayu in Ayodhya and Kriti Sanon at Sol de Alibaug.
Airport Road's relevance to a land developer is inseparable from the airport it is named for. Sri Guru Ram Das Jee International Airport, named after Guru Ram Das Ji, the fourth Sikh Guru and the founder of Amritsar city, is about 11 kilometres from the centre of the city and is located on the Amritsar-Ajnala Road, near the village of Raja Sansi. Amritsar Airport is a gateway not only to the Golden Temple but also to Lahore, Pakistan, through the Attari-Wagah border. That dual role, pilgrimage gateway and international transit point, is what gives the corridor its unusual demand base. The airport has grown significantly over the past decade, handling approximately 3.2 million passengers in FY 2024-25, with much of this traffic driven by two distinct groups: pilgrims visiting Sri Harmandir Sahib and NRI Punjabis travelling between India and their homes in the UK, Canada, the Middle East, and Southeast Asia. Amritsar is one of the few Tier-2 Indian cities with substantial direct international connectivity, particularly to the United Kingdom and the Gulf. For a company selling branded land as an asset class rather than a finished home, an NRI-heavy catchment that already treats Amritsar as a return-and-invest city is a natural fit.
The immediate locality around the airport is already an established residential address rather than a speculative fringe. Airport Road's connectivity with neighbouring localities like Ajnala Road, Ranjit Avenue, Circular Road, Loharka Road, Meerankot Road, Ram Tirath Road, Imperial City, Anand Avenue, Palm Grove and Ranjit Vihar makes it popular among property buyers. The Amritsar Development Authority has itself treated the corridor as a priority planning zone, having run its own Aero-City plotted scheme in the area alongside comparable Grand City and Green City layouts, with government-allotted plots in Aero-City priced at Rs 15,000 per square yard at the time of allotment. That kind of civic investment, layered under a private branded-land entrant like HoABL, is what turns a road named for an airport into a recognised residential micro-market.
Three separate public projects are converging on this corridor over the next few years. The under-construction Delhi-Amritsar-Katra Expressway will soon reduce the capital's road travel time to just four hours, further boosting the region's connectivity. The Amritsar Ring Road, estimated at ₹1,150 crore, was passed by the National Highways Authority of India in June 2020 under the Bharatmala Pariyojana, and is designed to route through-traffic around the city rather than through it, easing pressure on radial roads such as Airport Road. Separately, the Amritsar Smart City Project's ₹1,000 crore investment has transformed urban infrastructure, improving roads, public spaces, and digital connectivity, and enhanced connectivity through upgraded highways and the proposed metro rail system has opened up new areas for development. For a plotted-land buyer, this is the combination that matters more than any single announcement: an airport already carrying international traffic, an expressway shortening the Delhi link, a ring road diverting bypass traffic, and a smart-city programme upgrading the last-mile roads that actually serve residential plots.
HoABL does not build finished apartments in most of its markets; it acquires land, masterplans it, and sells demarcated, title-verified plots. The firm's business model utilizes a digital-only approach, where all transactions are conducted through virtual platforms. According to company reports, HoABL has a portfolio of over 1,000 acres of plotted developments, with 13 million square feet of land sold and an additional 34 million square feet in the development pipeline. Pricing across its portfolio has historically been wide rather than narrow: plots have been sold in a price range of Rs 10 lakh to Rs 15 crore, depending on the location. The company's own account of its growth trajectory is instructive for a market like Amritsar, where it is a comparatively recent entrant: it started in April 2021, with its first project covering 100 acres in Dapoli, Maharashtra, and by the time it turned to Amritsar it had already launched around 650 acres of housing plots and delivered 150 acres elsewhere.
The Amritsar acquisition is part of a broader, stated ambition rather than an isolated bet. The company's broader strategy is to establish a presence in 30 towns by March of the following year. Founder Abhinandan Lodha has outlined growth plans expecting the company to sell plots worth Rs 2,200 crore in that fiscal year and to target an annual sales milestone of Rs 10,000 crore by 2029-30. Since inception, HOABL has acquired land parcels in 17 locations across multiple states, initiating development and sales activity in 10 of these locations, and currently operates in Maharashtra, Goa, Uttar Pradesh, Punjab, and Himachal Pradesh. Amritsar's Airport Road land sits inside that Punjab count, alongside the company's parallel bets on Varanasi, Vrindavan, Nagpur and Shimla, all cities chosen for the same reason: a defined pilgrim or NRI demand base combined with visible public infrastructure spend.
The corridor already has an active resale and plotting market that gives a sense of local price behaviour, even before accounting for a branded entrant. The average property price to buy a residential plot in Airport Road varies around Rs 13.93 lakh, with listings starting from around Rs 6.8 lakh and going up to about Rs 22 lakh at the smaller, older end of the market. The locality already carries a mix of residential land and plots, independent houses, commercial plots, flats, and hotel and restaurant properties, indicating a corridor that has moved well past a purely agricultural land-use pattern. This existing base of demand, plus the airport, expressway and ring-road works layered on top, is the backdrop against which HoABL's entry into Amritsar should be read: not a first mover into an empty belt, but a branded, larger-format land product entering a road that local buyers already recognise and transact on.