The House of Abhinandan Lodha (HoABL) has built its business on a single idea: that land, when legally clean, well-planned, and located in a place with a genuine growth story, can be sold and owned the way branded real estate is. The House of Abhinandan Lodha (HoABL) is an Indian real estate company headquartered in Mumbai, Maharashtra, founded in 2020 by Abhinandan Lodha, developing residential plotted land projects. The HoABL Udaipur Plotted Development, positioned in the Lake City precinct, extends that model to Rajasthan's best-known heritage destination, joining a portfolio built around coastal, spiritual, and hill-town markets.
As of 2024, the company reported operations across 16 locations in India, including Goa, Himachal Pradesh, Maharashtra, Punjab, and Uttar Pradesh. It initially focused on land developments in the Konkan region of Maharashtra before expanding its land holdings into Goa and North India, acquiring 51 acres in Ayodhya between 2022 and 2023. By late 2024, the firm reported additional investments totaling ₹3,000 crore for land acquisitions in Amritsar, Khopoli near Mumbai, Nagpur, Shimla, Varanasi, and Vrindavan. The pattern across these cities is consistent: HoABL enters places with a durable demand driver — a coastline, a pilgrimage economy, a hill-station draw, or, as in Udaipur's case, a globally recognised heritage and tourism identity — rather than chasing generic suburban growth.
The scale behind this expansion is not incidental. In January 2023, the company announced a capital expenditure plan of ₹11,000 crore to be deployed over a four-year period. The company has identified 48 cities for plotted development, and it has backed that ambition with institutional capital: it formed a joint venture with HDFC Capital Advisors, investing ₹1,500 crore in plotted and low-rise developments across India.
HoABL's core proposition is that a plot bought from the company should behave less like raw agricultural land and more like a finished product. Every land parcel offered by the developer undergoes rigorous legal due diligence, and all projects are RERA-registered, with customers receiving complete legal documentation. Projects come with fully planned infrastructure — roads, water, electricity — often before sale, making plots move-in or build-ready. For a buyer evaluating the Lake City precinct project, this means the same operating discipline the company applies in Alibaug, Ayodhya, or Nagpur — verified titles, gated layouts, and a digital-first transaction process — is the standard being brought to Udaipur.
The company also runs its business almost entirely online. The firm's business model utilizes a digital-only model, where all transactions are conducted through virtual platforms, a feature that matters for the Udaipur project's likely buyer base: out-of-city investors, NRIs, and second-home seekers who want to transact and track a plot in a heritage city without being physically present through every stage.
Udaipur's appeal to a branded-land developer rests on a combination of scarcity and tourism-driven demand that mirrors the logic HoABL has applied elsewhere. Unlike other metro cities, Udaipur has limited land resources, with the Aravalli Hills, lakes, and protected zones bounding the geography. That scarcity sits against strong and steady visitor volumes: in 2024, Udaipur recorded approximately 2 million tourist arrivals.
Connectivity is improving in a way that directly affects land value in and around the city. The airport's foundation stone was laid by Prime Minister Narendra Modi in October 2023, and construction began the same month, with the new integrated terminal at Maharana Pratap Airport in Dabok now expected to be completed by September 2026, a facility that will handle up to 2,050 passengers at once, a significant improvement from the current terminal's capacity of 680 passengers. Once completed, the airport will begin operations to foreign destinations to become an international airport. Within the city, the Udaipur Ring Road project is redefining which areas qualify as well-connected, with locations that seemed peripheral five years ago now closer to the city centre.
The plotted-land segment specifically has been gaining share in the city's residential market. Plot purchases are outperforming apartment and flat purchases in Udaipur because buyers want better control over construction and customization, and a plot gives the investor that flexibility. Well-located residential plots in emerging corridors are showing annual appreciation of over 8 percent.
Buyers approaching the HoABL Udaipur Plotted Development in the Lake City precinct are buying into a developer process rather than an isolated land parcel. HoABL's other markets show a template of legal verification, phased infrastructure delivery, and a lifestyle layer of amenities and landscaping added to the base plot — the same combination the company applies across its national portfolio. In 2024, property acquisitions in HoABL projects were made by Amitabh Bachchan at The Sarayu in Ayodhya and Kriti Sanon at Sol de Alibaug, reflecting the marquee-buyer profile the brand has attracted in its flagship locations. For Udaipur, the relevant comparison is not those individual purchases but the underlying discipline — verified titles, RERA compliance, and infrastructure-first delivery — that the company has repeated city after city.
Udaipur's own real estate market has been shifting from a purely heritage-tourism story to one with broader residential and investment demand. Along with its scenic beauty, Udaipur is gaining recognition for long-term investment stability, fast-growing suburbs, and improved connectivity, making it a preferred choice for buyers across the country. The city is connected to major cities like Jaipur, Ahmedabad, and Mumbai, and social infrastructure — hospitals, schools, and retail — has been expanding alongside residential growth in newer corridors, supporting the case for a plotted, build-to-suit format over ready apartments in a city where heritage character and low-rise skylines remain a planning priority.
