The House of Abhinandan Lodha (HoABL) has, since its founding in 2020, built its business around a specific category of Indian city: places with deep religious or cultural weight that are entering a phase of rapid state-led infrastructure investment. HoABL was founded in 2020 by Abhinandan Lodha and initially focused on land developments in the Konkan region of Maharashtra, before expanding into Goa and North India, acquiring 51 acres in Ayodhya between 2022 and 2023. That expansion into Uttar Pradesh was not incidental. By late 2024, the firm reported additional investments totaling ₹3,000 crore for land acquisitions in Amritsar, Khopoli near Mumbai, Nagpur, Shimla, Varanasi, and Vrindavan. Prayagraj sits inside exactly this belt of eastern Uttar Pradesh cities that HoABL has already prioritised, sandwiched between its Ayodhya and Varanasi land holdings on the map.
HoABL's own positioning describes its national portfolio as spanning coastal retreats, spiritual cities, infrastructure hubs, and leisure destinations, with every land parcel undergoing rigorous legal due diligence and all projects RERA-registered so customers receive complete legal documentation. Prayagraj checks the spiritual-city and infrastructure-hub boxes simultaneously, and in a more concentrated way than almost any other city in the country: it hosts the Triveni Sangam, the confluence of the Ganga, Yamuna and the mythical Saraswati, and it has just come off hosting the Maha Kumbh 2025, the same kind of mass-pilgrimage event that has anchored HoABL's Ayodhya and Vrindavan land strategy.
HoABL's flagship UP project, The Sarayu in Ayodhya, illustrates how the company approaches temple cities. The House of Abhinandan Lodha has committed a significant investment of ₹1,200 crore toward Ayodhya's economic development, aligning with the state government's vision to transform Ayodhya into a global spiritual capital. Its Varanasi land offering follows the same template: a plotted development marketed on connectivity and civic infrastructure rather than height or density. It offers lands of various sizes with transportation connectivity, alongside schools, hospitals, shopping centers and other infrastructural facilities. Both cities share a profile with Prayagraj — historic river-city identity, heavy pilgrim footfall, and a state government actively rebuilding roads, rail and last-mile access around religious tourism. For a HoABL buyer already familiar with the Ayodhya or Varanasi story, Prayagraj reads as a natural extension of the same corridor of eastern Uttar Pradesh.
The infrastructure case for the city has strengthened materially in the last two years. The Ganga Expressway connects Meerut to Prayagraj and significantly improves connectivity with western Uttar Pradesh and the NCR, while the Ring Road and Bypass are reducing traffic problems and opening new growth avenues for residential development on peripheral land. The modernisation of Prayagraj Airport, along with the increase in visitors due to the Mahakumbh, has made the city more business-friendly, complemented by ongoing upgrades to railway infrastructure and multimodal connectivity. A metro system is also on the drawing board: the proposed Prayagraj Metro Project has been significantly expanded, with authorities revising the network length to nearly 60 km, and the upgraded proposal now includes Prayagraj Airport and the Triveni Sangam. Once implemented, the metro is expected to reduce travel time to Prayagraj Junction from areas like Naini, Jhunsi and Phaphamau to about 15 minutes, while also improving connectivity for intercity travellers arriving from Varanasi, Lucknow, Kanpur and Mumbai.
Compared with the metros where HoABL has concentrated much of its portfolio, Prayagraj remains an early-stage market by price. Residential values in the city currently average around Rs. 7,900-8,000 per sq. ft., and as connectivity upgrades become fully operational, industry estimates put appreciation potential at 20-30% over the next three to five years. A related read on the market points in the same direction: the recent launch of the Ganga Expressway from Meerut to Prayagraj has led experts to anticipate a price hike of 20-40% in the years to come. Buyer behaviour in the city also leans toward land over apartments, which is the exact product HoABL specialises in. In contrast to larger metros, which see more vertical housing, people in Prayagraj still greatly value land ownership, an effect attributed to affordability relative to metro cities, and this has led to rising traction across plotted townships, gated layouts, and developments along peripheral growth corridors.
Across its existing cities, HoABL sells fully serviced, gated plotted land rather than raw parcels — a model built around fully conceptualised and developed communities that provide immediate, tangible value, with contemporary infrastructure featuring well-paved roads and assured utility connections, backed by verification of RERA registration, title deed, land-use approvals, and master plan compliance at the point of sale. That is the same discipline HoABL buyers in Ayodhya and Varanasi have relied on when investing in temple-city land where clear title has historically been a concern. For anyone tracking Prayagraj as the next city in HoABL's eastern Uttar Pradesh sequence — following Ayodhya and Varanasi — the city's expressway, airport and metro pipeline, combined with land prices still in single-digit thousands per square foot, is the backdrop that would shape any future HoABL land offering here.
