The House of Abhinandan Lodha (HoABL) has taken its branded plotted-development model into the Braj region with a residential land project in Vrindavan, within Mathura district. HOABL Vrindavan Global by House of Abhinandan Lodha (HOABL Group) is a 65-acre freehold plotted township in Braj Bhoomi, Mathura. The project sits alongside HoABL's other culturally anchored land bets in Ayodhya, Varanasi, Amritsar and Shimla, part of a company strategy that pairs high-footfall pilgrimage geography with organised, titled land parcels rather than conventional construction-led housing.
The House of Abhinandan Lodha (HoABL) is an Indian real estate company headquartered in Mumbai, Maharashtra, founded in 2020 by Abhinandan Lodha, and it develops residential plotted land projects. The company has been established in 2020 and is not, in any manner, associated with 'Lodha' or 'Lodha Group'. Rather than building apartment towers, HoABL's core business is acquiring large tracts of land, titling and infrastructuring them, and selling demarcated plots to end users and investors — a model it calls branded land.
As of 2024, it reported operations across 16 locations in India, including Goa, Himachal Pradesh, Maharashtra, Punjab, and Uttar Pradesh. The company develops and manages land projects in Maharashtra (Alibaug, Anjarle, Dapoli, Khopoli, Nagpur, and Neral), Uttar Pradesh (Ayodhya and Vrindavan), Goa, Punjab (Amritsar), and Himachal Pradesh (Shimla). According to company reports, HoABL has a portfolio of over 1,000 acres of plotted developments, with 13 million square feet of land sold and an additional 34 million square feet in the development pipeline. Growth has been backed by serious capital commitments: in January 2023, the company announced a capital expenditure plan of ₹11,000 crore to be deployed over a four-year period, and by late 2024, the firm reported additional investments totalling ₹3,000 crore for land acquisitions in Amritsar, Khopoli near Mumbai, Nagpur, Shimla, Varanasi, and Vrindavan. The company has also stated an ambition, announced in 2025, to reach annual sales of ₹10,000 crore by FY30.
HoABL's approach to spiritual-city land has already drawn recognisable buyers elsewhere in its portfolio — in 2024, property acquisitions in HoABL projects were made by Amitabh Bachchan at The Sarayu in Ayodhya and Kriti Sanon at Sol de Alibaug — and it has paired at least one such project with a hospitality partner, having partnered with The Leela Palaces Hotels & Resorts to develop a hotel in Ayodhya in their The Sarayu project. In Vrindavan specifically, the brand made a public statement in August 2025 when the company was recognized by Guinness World Records for the largest floral mosaic logo (100 square metres) in Vrindavan.
The Mathura project — marketed as Vrindavan Global — follows the same land-first template HoABL has used elsewhere. The House of Abhinandan Lodha introduces Vrindavan Global, a premier RERA-compliant residential plotted township in the heart of Braj Bhoomi, spanning 65 acres with 500+ premium plots designed for villas and second homes. Plot sizes are structured for villa-style construction: featuring 1,250 to 3,000 sq. ft. luxury villa plots, it blends soul-stirring heritage with world-class modern infrastructure.
Location is a deliberate part of the pitch. The site is near ISKCON Temple, Prem Mandir, and Banke Bihari Temple in Vrindavan, a city with 5,500+ temples visited by millions of devotees each year, and it is positioned along the pilgrim circuit, on the 84-Kos Parikrama Marg. Company material further places the parcel at the strategic Radha Kund junction. On amenities, the project is anchored by 50+ sensorial amenities, including a 7,800 sq. m. clubhouse, with the same clubhouse also described elsewhere in company material as a 1 lakh+ sq ft facility — HoABL's largest in the city.
As of its most recent public updates, the project is at an early stage: scheduled for pre-launch on 5th August 2025, Vrindavan Global is located in the heart of Braj Bhoomi, just minutes from the holy landmarks of Banke Bihari Temple, ISKCON Vrindavan, and the magnificent Prem Mandir. Road access is framed around access via NH44, NH530B, and Yamuna Expressway to Delhi, Agra, and Jaipur.
| Attribute | Detail |
|---|---|
| Developer | The House of Abhinandan Lodha (HoABL) |
| Project | HOABL Plots Mathura (Vrindavan Global) |
| Land parcel | 65 acres, Braj Bhoomi, Mathura district |
| Plots | 500+ plots, sized approximately 1,250–3,000 sq. ft. |
| Nearby landmarks | Banke Bihari Temple, ISKCON Vrindavan, Prem Mandir, 84-Kos Parikrama Marg |
| Road access | NH44, NH530B, Yamuna Expressway |
HoABL's Vrindavan bet rides on connectivity and public investment already committed to the Braj region. The Yamuna Expressway is a 6-lane (extendable to 8 lanes), 165 km long, controlled-access expressway, connecting Greater Noida with Agra in Uttar Pradesh, running directly through Mathura. From the project's own positioning, Vrindavan Global is 2.5 hours from Delhi and 1.5 hours from the upcoming Jewar Airport, while local access is closer still, with the property also accessible from Mathura Railway Station (30-minute drive) and Agra (1 hour).
Government spending behind the corridor is substantial. A ₹30,000-crore master plan was unveiled, aimed at the holistic development of the entire Braj region, announced by the state's Chief Minister on Janmashtami 2025, and separately reported as the UP government's Braj Vision 2041, a long-term masterplan proposing to invest ₹32,000 crore in transforming the Braj region. Tourism infrastructure is part of that push: the Mathura Riverfront Project connects Bengali Ghat to Keshi Kila through 20 historic ghats.
Demand fundamentals reflect the scale of pilgrimage traffic Vrindavan already absorbs. Planning studies for the Mathura-Vrindavan cluster project the existing pilgrim population of 22,672 in 2021 rising to an expected 77,036 by 2041, and separate market tracking shows tourist numbers in the Mathura-Vrindavan region growing from 7.9 crore in 2023 to an expected 14.7 crore by 2030. Land pricing in the micro-market has moved alongside this: as of March 2026, the indicative price range for Vrindavan plots stood at ₹28,000 to ₹62,000-plus per sq. yard, varying by area and project.
The project is a land and second-home proposition, not a ready apartment purchase — buyers acquire a titled plot and build to their own design within HoABL's township framework. Given the project's pre-launch stage as of its most recent public updates, buyers should track formal RERA registration and the final master layout directly through HoABL's own release schedule rather than early marketing pages, several of which show inconsistent project details typical of a project still finalising its go-to-market documentation. What is consistent across HoABL's disclosures is the underlying thesis: a 65-acre, temple-adjacent land parcel in one of India's most visited pilgrimage towns, backed by a developer that has already put similar capital behind Ayodhya, Alibaug, and Goa, and that is scaling its Uttar Pradesh presence at the same time as Braj's public infrastructure spend and airport connectivity improve.
