The House of Abhinandan Lodha (HoABL) is a Mumbai-headquartered real estate company founded in 2020 by Abhinandan Lodha, built specifically around plotted land rather than the conventional apartment-and-tower model. Founded in 2020 by Abhinandan Lodha, the company develops residential plotted land projects. As of 2024, it reported operations across 16 locations in India, including Goa, Himachal Pradesh, Maharashtra, Punjab, and Uttar Pradesh. Jaipur sits within the company's publicly stated pipeline of upcoming markets, named alongside Udaipur as a Rajasthan address the developer intends to enter as it widens its national footprint beyond its original Konkan and Goa base.
HoABL's expansion into Jaipur is not an isolated bet; it follows a documented pattern of the company entering historically and culturally significant Tier-2 cities rather than competing head-on in saturated metro markets. The House of Abhinandan Lodha is actively expanding its footprint in India's real estate market by looking to buy land in 13 new cities, as part of the company's broader strategy to establish a presence in 30 towns. The company has identified a total of 48 cities for future plotted development projects, aligning with its vision of addressing the growing demand for land ownership. The founder has been explicit about the scale of this ambition: Abhinandan Lodha has outlined ambitious growth plans, with the company expecting to sell plots worth Rs 2,200 crore in the current fiscal year and targeting an annual sales milestone of Rs 10,000 crore by 2029-30.
The company's recent city selections give a sense of its criteria. The House of Abhinandan Lodha rose to prominence after launching the first luxury plotted development project in Ayodhya shortly after the Ram temple consecration ceremony, and announced a ₹3,000 crore investment to expand its footprint in six new cities: Amritsar, Shimla, Varanasi, Nagpur, Khopoli, and Vrindavan. Heritage cities with strong tourism pull, spiritual significance, or fast-industrializing peripheries feature heavily in this list, and Jaipur — a UNESCO World Heritage city with a comparable mix of legacy tourism and industrial expansion — fits that same template.
Across its existing projects, HoABL positions itself around clear land title, RERA registration, and digital-first plot sales rather than the broker-driven, paperwork-heavy process typical of land transactions in India. All projects are RERA-registered, and customers receive complete legal documentation, ensuring a fully transparent and secure buying experience. Unlike traditional real estate firms, the company exclusively sells plots through an online platform, which has enabled it to scale operations efficiently. This model is significant for a market like Jaipur, where plotted developments along growth corridors such as Ajmer Road already dominate new supply, and buyers routinely weigh title clarity and JDA approval before committing.
Jaipur's residential market has been repricing quickly, which is the backdrop against which any plotted-land entrant, including HoABL, would be evaluated. Jaipur is leading the Tier-2 property race with a remarkable 65% increase in weighted average launch prices between 2023 and October 2024. Between 2020 and 2025, Jaipur property prices have grown by approximately 65%, placing it among the fastest-growing real estate markets in India. Corridor-level data mirrors this: Ajmer Road commands around ₹18,000 per sq. mtr. with 26.3% growth, Jagatpura around ₹10,800 per sq. mtr. with 24.2% growth, and Tonk Road around ₹6,550 per sq. mtr. with 23.5% growth.
The infrastructure underpinning this appreciation is concrete rather than speculative. Projects such as the Jaipur Metro, Ring Road, and expansion of the Jaipur International Airport have significantly improved connectivity. The Delhi-Mumbai Expressway will cut travel time to Delhi to just three hours, while the Jaipur Metro Phase II, a Rs 12,000 crore project, will connect key areas like Sitapura and Ambabari. On the industrial side, Mahindra World City, Jaipur, spread over 3000 acres and located off the NH8 Jaipur-Ajmer highway, hosts more than 80 global and domestic companies including Infosys, ICICI Bank, and Genpact. This combination of expressway access, metro expansion, and an established SEZ workforce is precisely the kind of demand base that plotted-land developers look for when scouting a new city — steady end-user absorption on the ground floor, and long-horizon capital appreciation for investors who buy early in a corridor's development cycle.
Jaipur's social infrastructure has matured alongside its price growth. The Ajmer Road belt already has schools such as DPS, St. Xavier's, and Ryan International, alongside universities like Manipal University and JECRC University. Multi-specialty hospitals such as Narayana Hospital and EHCC Hospital provide advanced medical care in the same corridor. Retail and lifestyle infrastructure has followed: World Trade Park, Elements Mall, and Jaipur Central cater to diverse shopping needs. For a developer whose core proposition is land as an appreciating, liquid asset rather than a finished home, this depth of surrounding infrastructure is what converts a plot purchase into a credible long-term holding rather than a speculative bet on empty land.
None of this yet constitutes a formally launched HoABL project in Jaipur. What is established is the company's own stated intent — Jaipur appears by name in its list of upcoming markets — and a city fundamentals story that closely resembles the other Tier-2 heritage and industrial-corridor cities where HoABL has already committed capital, from Ayodhya and Varanasi to Amritsar and Nagpur.
