The House of Abhinandan Lodha (HoABL) is a Mumbai-headquartered land development company founded in 2020 by Abhinandan Lodha, operating independently of the older Lodha Group. Its model is deliberately narrow: rather than building apartment towers, HoABL acquires large land parcels and converts them into gated, master-planned plotted developments with roads, water and power laid in before plots are sold. The company has acquired land parcels in 17 locations across India and initiated development in 10 of them, with a stated ambition to establish a presence in 30 towns and eventually identify 48 cities for future plotted projects, backed by a target of Rs 10,000 crore in annual sales by FY30.
HoABL's current published footprint runs through coastal Maharashtra (Alibaug, Dapoli, Anjarle, Neral, Khopoli), Goa, and a cluster of North India markets built around pilgrimage and heritage cities — Ayodhya, Varanasi, Vrindavan, Mathura — alongside Amritsar, Shimla and Nagpur. As part of its expansion efforts, the company has identified 48 cities across India with significant potential for plotted development, driven by existing or upcoming infrastructure projects and a growing influx of tourists. Hyderabad is not yet named on HoABL's public project list, but the selection logic the company applies elsewhere — infrastructure-led connectivity, a tourism or institutional demand base, and land that can be assembled at scale on a city's growth edge — is precisely the profile Hyderabad's peripheral corridors have been building over the past several years.
The firm's business model utilizes a digital-only model, where all transactions are conducted through virtual platforms. Every parcel is sold with layout plans, internal roads, water and power infrastructure committed upfront, and a legal title verification process that the company positions as its core differentiator against informal local plot sellers. HoABL operates a branded-land model with rigorous legal due diligence and RERA-registered projects across its national portfolio, and runs transactions through a digital-first process, rather than selling undeveloped land through informal local channels. Buyers in HoABL's existing projects have included Amitabh Bachchan, who acquired a plot at The Sarayu in Ayodhya, and actress Kriti Sanon at Sol de Alibaug — signals the company uses to underline how its land-as-asset positioning has travelled beyond a purely investor audience.
Financially, the scale behind this expansion is not incidental. In January 2023, the company announced a capital expenditure plan of ₹11,000 crore to be deployed over a four-year period. Founder Abhinandan Lodha has outlined growth plans, with the company expecting to sell plots worth Rs 2,200 crore in the current fiscal year and targeting an annual sales milestone of Rs 10,000 crore by 2029-30. That trajectory is what underwrites the company's stated intent to keep adding cities to its list, well beyond the ten where it is currently selling.
Hyderabad's real estate expansion over the past few years has followed almost exactly the pattern HoABL looks for before entering a market: ring-road-linked connectivity opening up peripheral land, and demand pushing outward from saturated core micro-markets. The Outer Ring Road has created new growth corridors by connecting previously isolated areas, reducing commute times, and enabling development along its 158 km stretch. Areas along ORR exits have seen 50-100% price appreciation since its completion. Corridors such as Kompally, Bachupally, Kollur, Tellapur, Patancheru, Shamshabad and Adibatla have moved from being industrial or agricultural land to organized residential and plotted-layout markets, a shift the Telangana Housing Board's own e-auction programme for plots in areas like Bairagiguda, Gandipet, Chandanagar and Bachupally reflects on the public-sector side.
Property prices in Hyderabad have soared roughly 81% since 2019, reflecting strong capital growth for investors. The Metro Phase 2 expansion (86 km, 32 stations) is under way, and the Regional Ring Road is expected to open a further layer of peripheral corridors to development, mirroring the way HoABL has entered cities on the strength of upcoming expressways and airport expansions rather than waiting for infrastructure to be fully built out. The Outer Ring Road itself acts as a growth spine, linking these areas with major employment hubs and city centres while offering comparatively more affordable land prices — the same combination of connectivity plus relative land-price headroom that has driven HoABL's site selection in markets like Nagpur, Amritsar and Gorakhpur.
For a prospective buyer tracking HoABL rather than a specific Hyderabad address, the relevant question is less about a named project and more about what the brand consistently delivers once it enters a city: a RERA-registered, digitally transacted, fully serviced plotted layout rather than a raw land parcel. Plots in HoABL's existing portfolio have sold in a price range of Rs 10 lakh to Rs 15 crore, depending on the location, indicating a deliberately wide positioning from entry-level land parcels to larger holdings aimed at high-net-worth buyers. Traditionally viewed as either speculative investment or inherited wealth, plotted developments are now increasingly being seen as deliberate long-term assets, especially among younger buyers, a shift the company has built its national narrative around. As HoABL continues moving down its list of 48 identified cities, Hyderabad's combination of ORR-anchored connectivity, an under-supplied plotted-land segment relative to its apartment market, and continuing infrastructure spend on the Regional Ring Road and Metro Phase 2 keep it within the profile the company has used to justify entry elsewhere.