The House of Abhinandan Lodha (HoABL) is not a Delhi-headquartered builder, and it does not build apartment towers here. It is a Mumbai-based, plotted-land specialist that has spent the years since 2020 acquiring and developing residential land parcels across culturally or infrastructurally significant corridors of India. The House of Abhinandan Lodha (HoABL) is an Indian real estate company headquartered in Mumbai, Maharashtra, founded in 2020 by Abhinandan Lodha, and as of 2024 it reported operations across 16 locations in India, including Goa, Himachal Pradesh, Maharashtra, Punjab, and Uttar Pradesh. That last state, Uttar Pradesh, is where the brand's interest in the Delhi National Capital Region becomes concrete: HoABL's Ayodhya and Vrindavan land parcels sit on the same Yamuna Expressway and NH-19 network that ties directly back into Noida, Greater Noida and Delhi.
Abhinandan Lodha parted ways with the Lodha Group in 2015 and established the House of Abhinandan Lodha. The two businesses have since been formally separated at the trademark level. Macrotech Developers Limited holds exclusive rights to the names Lodha and Lodha Group, while Abhinandan continues under the House of Abhinandan Lodha (HoABL) brand, with the two entities operating as entirely separate businesses. For a Delhi NCR buyer evaluating the HoABL name, this distinction matters: HoABL's product, pricing and project pipeline are independent of Macrotech's residential business, and its identity rests on the plotted-land, rather than built-apartment, model it pioneered from 2020 onward.
HoABL's pitch to a Delhi NCR audience is built around the same three pillars it uses nationally. Unlike traditional developers that focus only on building apartments or selling raw land, HoABL emphasizes plotted land development with ready infrastructure and transparency, where land parcels are legally verified and RERA-compliant, and projects come with fully planned infrastructure such as roads, water and electricity, often before sale. The company also emphasizes digital-first processes, enabling plot bookings, documentation and even virtual site visits for investors, including NRIs. That model is relevant to a capital-region buyer used to negotiating with dozens of unbranded plot sellers along outer Delhi's growth corridors, where title verification is typically the single biggest diligence burden.
The scale HoABL brings to any new corridor is now measured in acquisitions and capital deployed, not just marketing language. In January 2023, the company announced a capital expenditure plan of ₹11,000 crore to be deployed over a four-year period. By late 2024, the firm reported additional investments totaling ₹3,000 crore for land acquisitions in Amritsar, Khopoli near Mumbai, Nagpur, Shimla, Varanasi, and Vrindavan. It also formed a joint venture with HDFC Capital Advisors, investing ₹1,500 crore in plotted and low-rise developments across India. According to company reports, HoABL has a portfolio of over 1,000 acres of plotted developments, with 13 million square feet of land sold and an additional 34 million square feet in the development pipeline. Named buyers have followed the brand into its flagship markets — in 2024, property acquisitions in HoABL projects were made by Amitabh Bachchan at The Sarayu in Ayodhya and Kriti Sanon at Sol de Alibaug — a pattern of high-visibility second-home and legacy-asset buying that the brand is now extending toward the Braj Bhoomi belt near Delhi NCR.
The clearest link between HoABL and the capital region is its land development near Vrindavan, in the Braj Bhoomi area of Mathura district. Between 2022 and 2023, the firm expanded its land holdings into Goa and North India, acquiring 51 acres in Ayodhya, and it followed that with the Uttar Pradesh spiritual-belt strategy that put Vrindavan on its map alongside Ayodhya. This site sits close enough to Delhi NCR that HoABL markets it explicitly on that connectivity: reachable via the Yamuna Expressway, with Jewar's international airport under two hours away and direct road links to Noida, Greater Noida, Agra and Delhi itself. For an NCR-based buyer, this is functionally an extension of the same Yamuna Expressway growth corridor that has reshaped Greater Noida property values over the last five years — just further down the highway, in a pilgrimage town rather than an industrial node.
The market context explains why HoABL, and developers generally, are drawn to this stretch of the capital region. The Delhi National Capital Region remains India's top real estate destination, and in 2024 Delhi-NCR recorded housing sales exceeding ₹1.53 lakh crore, surpassing Mumbai and Hyderabad. Delhi-NCR's real estate market in 2024 saw a 31% year-on-year price surge, the highest among India's top cities. The Yamuna Expressway belt specifically has been the standout land-price story: plot rates along the corridor rose from ₹1,650 per sq ft in 2020 to ₹10,500 per sq ft in 2025, a 536% surge, powered by large-scale infrastructure projects such as the Noida International Airport, the Urban Extension Road-II, Film City, logistics hubs and technology parks. Prices of apartments along the corridor rose by 158% between 2020 and 2025, while plots witnessed an extraordinary five-fold jump of 536%. Jewar's airport is the single largest driver of that shift: the Noida International Airport at Jewar is one of the largest infrastructure projects that will soon transform the entire region's economy, since airports do not just enhance connectivity but also create ecosystems for thriving businesses. This is the same connectivity logic HoABL cites for its own Braj Bhoomi land, positioning land near Vrindavan as riding the same demand wave that has already reshaped Greater Noida sector prices.
Prospective buyers evaluating HoABL in this region should keep three things in mind. First, the company does not build conventional flats here; its core NCR-adjacent product is plotted, freehold land meant for independent villas, weekend homes or long-hold investment rather than immediate move-in apartments. Second, its diligence process is centralised and digital rather than broker-driven: land parcels are legally verified and RERA-compliant, with fully planned infrastructure — roads, water, electricity — often built before sale. Third, HoABL's presence in this belt is recent and expanding rather than legacy: the company only entered the Uttar Pradesh spiritual-city segment from 2022–23 onward, so its Delhi NCR-adjacent story is still being written, alongside a wider national pipeline that spans coastal Maharashtra, Goa, Punjab and Himachal Pradesh.
