The House of Abhinandan Lodha (HoABL) does not build apartment towers as its primary product. The House of Abhinandan Lodha (HoABL) is an Indian real estate company headquartered in Mumbai, Maharashtra, founded in 2020 by Abhinandan Lodha, and develops residential plotted land projects. Its business is buying large parcels, master-planning them with roads, utilities and gated infrastructure, and selling them as branded plots to buyers who want a tangible, appreciating asset rather than a finished flat. That model has made the company a name to watch in exactly the kind of location Ambaji represents: a centuries-old pilgrimage town now entering a state-funded modernisation cycle.
HoABL initially focused on land developments in the Konkan region of Maharashtra, and between 2022 and 2023 expanded its land holdings into Goa and North India, acquiring 51 acres in Ayodhya. By late 2024, the firm reported additional investments totaling ₹3,000 crore for land acquisitions in Amritsar, Khopoli near Mumbai, Nagpur, Shimla, Varanasi, and Vrindavan. The company today develops and manages land projects in Maharashtra, Uttar Pradesh, Goa, Punjab, and Himachal Pradesh. The throughline across these bets is deliberate: HoABL curates residential land across high-growth corridors in India — coastal retreats, spiritual cities, infrastructure hubs, and leisure destinations.
Ayodhya and Vrindavan are the clearest examples of how HoABL reads a temple town before land prices move. This shift is being accelerated by infrastructure-led transformation in cities like Ayodhya, Vrindavan and Varanasi, where public investment and connectivity are reshaping real estate potential. The company's own commentary on the category is candid about the pattern it looks for: the chairman has pointed to land prices in Ayodhya rising roughly 15 times over three years as the developer pivoted into spiritual land parcels, alongside acquisitions across multiple fast-growth locations near religious and cultural sites. HoABL has acquired parcels in religious hubs specifically because linking a location's identity with the brand adds narrative weight to every plot.
Ambaji fits this template almost exactly. It is one of India's most visited Shakti Peethas, and — like Ayodhya before its temple-driven real estate re-rating — it is now the subject of a large, state-backed redevelopment programme rather than organic, unplanned growth.
Ambaji is one of the 51 Shakti Peethas and the Ambaji mata temple is a major Shakti Peeth of India. The town sits on the border of Gujarat and Rajasthan, in the Danta Taluka of Banaskantha District, on the hills of Arasur Parvat near the origin of the river Saraswati. Footfall is already large and highly seasonal: a large mela is held on Bhadarvi poornima each year, with devotees travelling from across the country in September to worship at the temple.
In 2025 the Gujarat government moved this from a religious destination to a planned urban redevelopment case. The Gujarat Government has unveiled a ₹1,632 crore master plan, under the direct supervision of the Chief Minister, to redevelop the Ambaji Temple complex and its surrounding sacred sites with a 50-year forward-looking vision. At the heart of the project is the Shakti Corridor, a spiritual pathway connecting the Ambaji Mata Temple, Gabbar Parvat, and Mansarovar. The first phase, worth approximately ₹950 crore, is beginning soon, with a second phase focused on the Gabbar Temple, Ambaji Temple, Mansarovar and Sati Sarovar areas projected at ₹682 crore. Civic groundwork has already started: a Town Planning Scheme covering roughly 6.07 hectares around the Ambaji temple has been in effect since 1983, and the state has since cleared encroachments to make way for the corridor expansion.
Pilgrim volumes already justify this scale of investment. More than 47.64 lakh pilgrims boarded ropeway cabins to reach pilgrimage sites on the mountains at Girnar, Pavagadh and Ambaji in a single year, of which more than 15.59 lakh used the Ambaji ropeway.
Ambaji's location on the Gujarat–Rajasthan border keeps it within reach of both state capitals and a wider pilgrimage circuit. The town is situated approximately 65 kilometres from Palanpur, 45 kilometres from Mount Abu, 20 kilometres from Abu Road, and 185 kilometres from Ahmedabad. Road and rail access is already functional rather than aspirational: train connections are available from the nearest railway station at Palanpur Junction, and air connections can be availed from Ahmedabad or Deesa airport. The town also sits inside a wider leisure-and-pilgrimage loop — Mount Abu is just 50 kilometres away, alongside the marble-carved Kumbhariya Jain Temples nearby.
HoABL's public framing of what it looks for in a location — clear titles, planned infrastructure, and a growth story tied to religious or cultural significance — maps closely onto what is now underway in Ambaji. The company selects regions with high growth potential, culturally significant places, or strong future demand, aiming to deliver value appreciation over the long term. Its financial ambitions are large enough to make new corridors relevant: by 2023 the company reportedly had land parcels in 16 locations across India, and in 2025 it announced a target to reach annual sales of ₹10,000 crore by FY30.
None of this means a named HoABL project currently exists on the ground in Ambaji. What it means is that Ambaji now carries the same three ingredients — a sanctioned master plan, a state agency driving execution, and a pilgrim base already in the tens of lakhs annually — that have historically preceded HoABL's entry into a temple town elsewhere in the country. For a buyer tracking the brand's approach to spiritual-city land, Ambaji sits squarely inside the category the company has built its reputation on: not a metro suburb, but a place where faith drives footfall, and public investment is now catching up to that footfall with roads, corridors and civic infrastructure.
Wherever HoABL has entered a pilgrimage market, its pitch to buyers has centred on documentation rather than amenities alone. Every land parcel the company offers undergoes legal due diligence, and its projects are RERA-registered, with customers receiving complete legal documentation. In a town like Ambaji, where non-agricultural land conversion and clear-title verification are recurring concerns for local buyers, that emphasis on verified titles and structured, RERA-anchored transactions is the specific standard a HoABL-style purchase would be measured against.
